Interpublic Group is launching IPG Health, realigning its FCB Health and McCann Health entities under a new global network. The offering will operate under a unified senior management team from both teams and be led by CEO Dana Maiman, FCB Health CEO and president.
In the new operating model, the individual agency brands will continue to go to market independently, with the teams at McCann Health and FCB Health remaining in place, but both will benefit from IPG Health’s leadership, coordination, additional services and knowledge-sharing. IPG Health consists of 5,000 global health communication professionals across six continents.
“By uniting two of the industry’s outstanding healthcare marketing specialty agencies within a single entity, led by a dynamic leadership team, we believe that IPG Health will be able to further focus investment to help clients succeed,” Philippe Krakowsky, CEO of Interpublic Group, said in a statement. “FCB Health and McCann Health have collaborated for many years on specific brands, through IPG-led open architecture teams. IPG Health will make this the new normal.”
Maiman will partner with executive chairman John Cahill, and the IPG Health executive leadership team, which consists of Raj Singhal, who joins the network from IPG’s Huge, Mike Guarino and Lisa DuJat, who join from FCB Health, and Charlie Buckwell from McCann Health. A global senior leadership team and creative council from both agencies will help build the structure and find new opportunities for IPG Health.
“This alignment brings together the unique and complementary capabilities of each network—a unified IPG Health sits at the nexus of creativity, digital channels, technology and data,” said Maiman in a statement. “Our integrated approach to a broad range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world.”