AgencySpy Revolving Door Roundup: Hill Holliday, MullenLowe, Publicis and More

By Kyle O'Brien 

The long summer weekend is upon us as we celebrate the U.S.’s 245th birthday (or for those of you in other countries, another Monday when Americans won’t be returning messages). The upcoming holiday didn’t stop the revolving door from turning, however, as plenty of agencies announced new hires, new offices, new partnerships and new business wins.

Take a red, white and blue trip through this week’s Revolving Door Roundup and see what’s new before your barbecue.

9Rooftops

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Marketing agency 9Rooftops hired Evan Fung as the company’s director of analytics. Fung is responsible for leading a growing team of analysts.

Before joining 9Rooftops, Fung spent the bulk of his career in New York City, most recently as a creative analytics lead at Verizon. Previously, he was director of customer success at Marketing Evolution.

72andSunny

HubSpot, a CRM platform for scaling companies, has named 72andSunny New York as its first global creative agency partner.

“HubSpot is at an important inflection point of our global growth trajectory. And when we started the agency search, we knew we needed a partner with a track record of creating inspired work, pushing original ideas, and bringing to life iconic campaigns that create lasting brands,” said Brad Minor, global head of brand, HubSpot, in a statement.

Ataboy

Design-led content creation studio Ataboy has partnered with creative management company Sharon & Perry for Midwest representation. The partnership comes as Ataboy continues to expand both its national and international reach as well as its production, animation, and VFX capabilities.

Avocados and Coconuts

Creative production agency Avocados and Coconuts has brought in Michael Grant as creative director. He will work closely with Amani King, who has been promoted to the role of executive creative director, and founder/executive producer Dalia Burde.

Grant was most recently freelancing as an associate creative director and copywriter at various agencies and brands. Prior to that he was acd and senior copywriter at Mekanism.

Compadre

Creative marketing agency Compadre has promoted Brent Lang to director of business development. Lang was previously a producer at the agency, a role he’s held since its launch in 2019. Under his new title, he will be responsible for identifying and developing opportunities for the agency’s core capabilities.

Elmwood

Veteran writer, producer and copywriter Julia Price Baron is taking her storytelling talents to global brand design consultancy Elmwood, joining the agency as creative director of writing. She most recently worked at Food Network and Discovery+ as a freelance promotions writer/producer.

Highdive

Independent Chicago agency Highdive, has hired Isabel Long as head of growth. In her new role, Long will work closely with Highdive’s leadership team to run the agency’s new business operation and champion the firm’s growth.

Long has been a business development leader for agencies such as Deutsch, DDB, Edelman and MSL.

Hill Holliday

Hill Holliday has promoted David Leonardi to chief creative officer of its healthcare practice, Hill Holliday Health. Leonardi joined Hill Holliday Health as executive creative director in 2013.

Leonardi will be reporting into Icaro Doria, North American chief creative officer, Hill Holliday. This is one of Doria’s first executive moves since joining Hill Holliday in January of 2021.

Kantar

Data, insights and consulting company Kantar has appointed Chris Jansen as group chief executive officer. Jansen joins Kantar with more than 20 years of leadership experience in the services sector.

Jansen is currently the CEO of Cognita. Prior to that, he led the Automobile Association (AA), and held leadership roles and board positions at both British Gas and British Airways, having started his career at Procter & Gamble.

Matter Unlimited

Strategic and creative consultancy Matter Unlimited has added MJ Deery as creative director of story and Ella Crivello as director of client partnerships.

Deery has worked with brands ranging from Gap and eBay to smaller start-ups. Most recently, she led the brand purpose practice at San Francisco agency Duncan Channon. Crivello has spent the majority of her career in sales and partnership roles. Before joining Matter, she was the head of impact at Summer, a B Corp looking to solve the student debt crisis via tech.

The Mill

Global creative production studio The Mill has evolved its offering to incorporate creative strategy and ideation, production, and experiential marketing in addition to its post-production capabilities. The agency has appointed several senior figures from the advertising agency world to drive these new capabilities forward.

Alex Wills joins as chief experience officer, responsible for defining The Mill’s role in developing transformative experiences for audiences, brands and fan cultures. He previously had roles at R/GA and AKQA. Alex Schneider joins The Mill as chief brand officer to steer brand partnerships across gaming, fashion, automotive, technology and lifestyle industries. He comes from Wednesday Agency Group, where he was global CEO. Prior to that Schneider was the managing director of R/GA Portland and held senior leadership roles at Deutsch LA and 72andSunny.

Anna Fogg has been appointed global strategy director to work with clients to define the trends in culture and behavioral shifts impacting modern audiences as they migrate into new spaces online. Fogg has 15 years of strategic experience in creative agencies working for VCCP, Cheill and Naked Communications.

To further bolster The Mill’s investment in the emerging technology and experiential marketing space, Aleissia Laidacker has joined with a focus on developing the company’s offering across Augmented/Virtual Reality, AI, Game Development and Immersive Technologies. She was previously at Magic Leap and Ubisoft.

Momentum Worldwide

Experiential ad agency Momentum Worldwide has tapped Ela Mesa lead diversity, equity and inclusion across North America. In the newly created role as diversity, equity and inclusion director, Mesa will drive Momentum Worldwide’s “Be One” value proposition.

Mesa formerly worked with the 4A’s, concentrating on programs that focused on attracting and retaining a more diverse workforce in the advertising and marketing industry.

MullenLowe

Loren Cook and Bronwyn Sweeney, known within MullenLowe Group UK as BroLo, have been promoted to creative directors at the agency. The creative duo helped develop Dunelm’s first brand campaign as well as pitch-winning creative for sloggi, Bayer, Art Fund and various Unilever brands.

Ogilvy

Doceree, a global network of physician-only platforms for programmatic marketing, has entered a strategic partnership with Ogilvy Health to enhance the “Point of Care” campaign offerings available to Ogilvy Health’s clients and partners. The partnership empowers Ogilvy Health to enrich digital exchanges, so physicians receive informative and helpful messages in a non-coercive manner to deliver the highest quality of care to patients.

Omelet

L.A. creative independent agency Omelet has promoted Chelsea O’Brien to group creative director. Previously in roles at David&Goliath, CP+B, and 72andSunny, O’Brien has served as creative director at Omelet since 2018. Her team leads creative for clients including Walmart, Princess Cruises and YouTube, and her work has won numerous awards.

Publicis Groupe

Publicis Groupe has appointed Sergio Lopez to the newly created position of evp, global head of production. With over 25 years’ experience in advertising and entertainment across four different continents, Lopez brings a global perspective to the new position.

In the role, Lopez will help to build a center of excellence for creative production in the U.S. Lopez joins from McCann Worldgroup where he was chief production officer and managing director of Craft Worldwide.

R/GA

R/GA has promoted Alex Sehnaoui to global chief growth officer, Ellie Bamford to svp global head of media and connections, and Tom Morton to global chief strategy officer.

All three have elevated their practices during their tenure and contributed to the stability and growth of R/GA during an unstable period for the industry.

ScienceMagic

Hannah (Hattie) Matthews has joined ScienceMagic.Inc, a creative and strategic brand and business building company, in a newly-created role as chief brand officer. Matthews joins from Karmarama, part of Accenture Interactive, to lead the ScienceMagic.Inc brand business and take on an integral role in SMI’s management team.

Sparks & Honey

Sparks & Honey, Omnicom’s cultural intelligence consultancy, has added Davianne Harris as its new chief client officer and head of the company’s successful and growing diversity, equity, and inclusion practice. In this new dual role, Harris will be charged with overseeing the client strategy team, overseeing business transformation projects, and continuing to grow the consultancy’s DE&I practice.

Harris spent the last 12 years building and leading strategy teams and partnering with global brands like Nike, Google, Vans, Coca-Cola, Target, Red Bull and Disney. She joins Sparks & Honey from Oberland where she served as partner, head of strategy, and led the launch of the agency’s DEI program, Ober-Change.

Wavemaker

Wavemaker veteran Allison Coley is moving to the role of managing director, global media for the Colgate-Palmolive account and becomes part of Red Fuse, the integrated global WPP team dedicated to serving the client worldwide.

Currently chief client officer APAC at Wavemaker, Coley will relocate to New York. She will be responsible for leading global client engagement and accelerating media and digital transformation across the Colgate-Palmolive business and the global network of Wavemaker agencies.

A longstanding member of Wavemaker’s leadership team, Coley has held senior international management roles in New York, London, Paris as well as in APAC as North Asia CEO. Coley takes over the role from Renato de Paula who moves on to lead Red Fuse in LATAM. Rose Huskey, Wavemaker’s CEO, South East Asia will take over Coley’s responsibilities in APAC.

Young & Laramore

Independent creative agency Young & Laramore (Y&L) had four recent business wins, including financial products digital platform Gainbridge tapped Y&L for all strategy, creative, digital, social and media.

Consumer goods brand Rust-Oleum chose Y&L to lead creative and strategy, including TV, digital, and social content for its garage floor product EpoxyShield. Y&L will be working with Rust-Oleum’s in-house production team on the initial campaign.

Consumer electronics company Sound United selected Y&L to lead strategy and creative for its Definitive Technology and Polk brands, as well as conducting consumer insight research for its high-end audio brands like Denon and Marantz.

The Spangler Candy company tapped Y&L to help them develop a new brand platform for the 97-year old candy brand, Bit-O-Honey, recently acquired from Pearson’s Candy company.

 

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