Friday Stir

By Kyle O'Brien 

-Duluth Trading Company is back with more animated work for its Buck Naked underwear line. Created by longtime AOR Planet Propaganda, the work shows the familiar animated character violently dribbling a couple of basketballs to show how normal underpants can jostle man parts. A smoother ball handling by the character highlights the virtues of Buck Naked underwear. The campaign will run through March Madness and will debut first on Duluth Trading Co.’s TikTok account. The spot and companion banners will run through Turner Sports.

-An online campaign has begun through a group of Ukrainian media professionals which aims to create and distribute informative content on the continued invasion of the country.


Rosie Mattio, who runs a 60-person marketing firm with more than 70 cannabis clients, is launching a boutique shop with Madison Fiore called Mattio+Fiore.

-Robot chickens were launched above the streets of Vancouver for Nuggs, a plant-based food brand aimed which entered the Canadian market.

Nancy Reyes, God-is Rivera, Cindy Gallop, Kenya Brock and E.T. Franklin joined Adweek to share their best career advice for women marketers.

Brady Donnelly, managing director of Sela, writes about how to improve client-agency communication during market expansion.