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Cannabis marketers like Acreage Holdings and Weedmaps have tried—and failed— to buy ads on America’s largest commercial stage, the Super Bowl.
And outside of that splashy showcase, players in the industry fight an uphill battle to advertise on the most popular social media platforms like Instagram, Facebook and TikTok, where shut-downs and shadow banning are common occurrences.
But the doors to traditional marketing outlets won’t always be shut, as more U.S. states join the 37 that have already legalized marijuana.
Prepping for that inevitability, along with eventual federal legalization, two media and public relations leaders have partnered to help brands navigate the broadening landscape.