Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Local media dubbed the bizarre flock a “poultrygeist” and residents thought they were clucking crazy when they recently caught sight of several chickens soaring through the air above Vancouver.
The fowl caused quite a stir, with videos of their overhead adventure going viral and amassing millions of views on TikTok and Instagram.
Then the public got an explanation: the awkward-looking birds were—you guessed it—part of an ad campaign. Also, definitely not real chickens, as many observers had already suspected.
“It’s like a bad deep fake of a chicken mapped onto a seagull,” one commenter said on Reddit.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in