RTO+P Expands Leadership With Four New Associate Partners

By Kyle O'Brien 

Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P) promoted four longtime employees to associate partners, a new level at the agency that marks an elevated offering for the agency’s clients.

The new associate partners are: Adam Leaventon, managing director and head of business affairs; Uri Weingarten, director of digital; Susan Baraczek, director of client services; and Todd Taylor, executive creative director. Leaventon and Weingarten will report to Steve Red, president and co-chief creative officer while Taylor will report to Steve O’Connell, partner and co-chief creative officer and Baraczek will report to Carla Mote, managing partner, account management.

Uri Weingarten, Todd Taylor, Susan Baraczek and Adam Leaventon are RTO+P’s new associate partners.


“We’re proud to announce a new level of partnership at RTO+P.” Red said in a statement. “Susan, Adam, Todd and Uri have been partners in spirit for a long time, continually using their talent and gumption to help push the agency forward, so we’re stoked to have them riding alongside us as official partners now.”

Leaventon was a lawyer at a global firm before leading the lifestyle business for Puma. During his tenure with the agency, he has overseen the strategy team and has developed work for the brands including Dockers, Under Armour, Dietz & Watson, Halo Top and Stanley Black & Decker’s portfolio of brands.

Weingarten co-founded one of Europe’s first mobile-focused agencies in 2001 in London, working with Vodafone, T-Mobile, AT&T and media companies Warner and Sony before moving to RTO+P in 2011. He has headed up the agency’s digital strategy practice for several years, working with brands including Planet Fitness, Keurig and Kellogg’s.

Baraczek led the Motorola team at Ogilvy before moving to Leo Burnett to manage the international Samsung team. At RTO+P, she has been an account manager over the last 15 years, leading businesses including Stanley Black & Decker, California Association of Realtors and Fox Networks.

Taylor is one of RTO+P’s most tenured creatives, managing the agency’s creative teams alongside Red and O’Connell for brands including Dietz & Watson, Nesquik and William Grant & Sons’ portfolio brands.

“Relentless reinvention has always driven this agency forward,” added O’Connell in a statement. “This symbolic new beginning represents an opportunity to evolve again, never settle, to always figure out the next best step.”