-The USPS goes everywhere, a point it drives home in its latest campaign with a soundtrack of Johnny Cash’s “I’ve Been Everywhere.” As Cash delivers a series of cities rapid-fire in the tune, video of postal service workers happily delivering packages to businesses and homes, as seen through the square window of the new Long Life Vehicle, runs on the screen. The ad is meant to gives people a glimpse into the journeys mail carriers take.
The spot, “We Go Everywhere” was created by MRM and directed by Jake Scott of RSA Films.
-As Russian troops moved into Ukraine, international advertising businesses such as WPP, Dentsu and Publicis sounded concerns for their employees and professional partners based within the country.
-Adweek talked with KFC CMO Nick Chavez about the new direction the fast food giant is taking in its marketing efforts.
-Many Black employees and DEI leaders don’t all have the same rosy outlook on DEI issues, writes Adriana Crawford, senior DEI manager at Movement Strategy.
-Think you can’t get hooked on phonics? Think again, as parents of a fast-learning child find out in a humorous spot by the actual company Hooked on Phonics, with help from Little Big Engine.
-Adweek breaks down WPP’s earnings call, including CEO Mark Read’s comments about energy clients, Coca-Cola and the metaverse.
-Check out this week’s tasty Marketing Morsels.
-Chronic depression can lead to hypersomnia, which is being highlighted by three crafted print ads commissioned by Dubai Science Park as it aims to diagnose sufferers.