Friday Stir

By Kyle O'Brien 

-Los Angeles-based beverage brand Mixwell and independent agency The Many teamed up for the brand’s first official campaign, “Please Don’t Buy Mixwell.” The campaign establishes Mixwell as a brand that touts its ability to mix well with others.

“Freedom” is the first brand spot features a “manly man” pondering what happened to men with a twist at the end. The spot was directed by Trevor Paperny, executive producer at Plus Plus, the sister production company of The Many. The Many partnered with the International Gay Rodeo Association (IGRA) to determine the location for the spot. The campaign also features a 90-second animated film.


-Colleagues and adversaries paid tribute to Michael Roth, who announced his retirement from IPG and advertising.

-Growth for Media.Monks is on the horizon through 2022 as digital advertising spend continues to boom, Martin Sorrell said in a conversation with Zeta Global CEO David Steinberg.

-Dunkin’ has named Anomaly as its new creative agency of record.

-Adweek looked at the process of how Havas New York became B Corp certified and how other agencies can benefit from certification.

-R/GA has promoted Fabiano Coura to president of the Americas to oversee regional offices across the U.S. and LATAM.

-Adweek is pulling together a batch of quick-hit news items from the last week called Marketing Morsels, and the first roundup can be viewed here.

-Don’t forget about radio. The Radio Mercury Awards were handed out to the best radio creative and you can listen to the winners here.