Friday Stir

By Kyle O'Brien 

Matthew and Camila McConaughey celebrate Cinco de Mayo sans pantalones.

Matthew and Camila McConaughey are celebrating their first Cinco de Mayo as tequila brand Pantalones Organic Tequila founders by going pantsless. New photos showcase them fitting in a quick game of pickleball and tackling the long-dreaded spring cleaning, all without pants, as they declare Pantalones Tequila the official tequila of Pickleball and spring cleaning.


-Tillamook, the fast-growing, farmer-owned dairy co-op, has launched “Extraordinary Dairy,” a new campaign that encourages dairy lovers not to settle for mediocre dairy. The campaign challenges the status quo of the dairy category. The campaign was done in partnership with Leo Burnett and uses the well-known voice of actor and singer, Josh Gad.

-Late last year, Seattle-based agency Copacino Fujikado unveiled a campaign for client Alaska Communications’ new fiber network, introducing the world to a “typical Alaskan family”: a group of bears struggling to get their internet to load. All in the name of showing the state of Alaska they deserve a faster, cheaper upgrade. In the latest spot, the family of Alaskan bears finds that, even through months of hibernation, their internet still hasn’t loaded.

-BarkleyOKRP has been on a big win streak lately, and today the newly merged agency announced that it won the Visit Florida account. As Florida Tourism’s lead agency, BarkleyOKRP will develop branding and marketing solutions and will work with the organization’s existing marketing partners to connect with consumers.

Tropicana’s Pulp Prenup matches your pulp preferences.

-Tropicana has introduced “Pulp Prenup,” a prenuptial agreement for you and your partner to sign and decide once and for all if your household is #TeamPulp, #TeamSomePulp or #TeamNoPulp. Visit with your partner, pick your pulp preference and sign Tropicana’s Pulp Prenup to enter for a chance to win.

-Directing duo Lalou & Joaquin, in collaboration with agency Gutsy Media, have released a PSA for EducateUS in a push to get out the vote for school board elections across the U.S. Supporting EducateUS’ mission of ensuring access to public school sex education through grassroots voting power, the PSA focuses on the concept of Black liberation being closely intertwined with sexual wellness and bodily autonomy.

-The Bronx Zoo’s 125th anniversary campaign by Six+One, the organization’s AOR for the past five years, celebrates moments of inspiration. Six+One’s goal was to embrace the Bronx Zoo’s story, one built on innovation, resilience and hope that creates a sense of wonder about the natural world and continues to inspire the child in everyone. The campaign comes to life with the “Unforgettable Lives Here” tagline.

The “Healthy Lawns” campaign from Scotts by MullenLowe is a continuation of the “Scott for Scotts” platform with fiery hypeman Kristofer Hivju, whose passion for grass is unmatched. In this latest iteration, Scott has expanded his role as the preeminent specialist in lawn care to assume the title of Dr. Scott.