Revolving Door Agency Moves: Atomic, Graphite, Quad & More

By Kaila Mathis 

This week, the agency world is flooded with news of acquisitions, rebrands and new feature launches.

AC&M Group

AC&M Group has acquired Argentina-based Axlot, a digital innovator specializing in web development, digital advertising, analytics and digital innovation.

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AgencyAnalytics

AgencyAnalytics launched 11-second smart dashboards, a new solution in its toolkit delivering high-quality client reports almost instantly. The new dashboard sets a new standard for reporting, to do it all in 11 seconds or less.

Atomic

Atomic launched Atomic Matter, a creative health agency that wants to help health brands do more of what matters. The agency will be run by managing director Natalie Enniks, head of strategy Frankie Everson and executive creative director Paul Foster.

Bakery

Bakery was chosen as the social agency of record for GE Lighting. The agency will work to drive brand awareness and engage new audiences for the brand.

Billion Dollar Boy

Billion Dollar Boy launched FiveTwoNine, a membership community that combines physical spaces and online educational resources. The new initiative aims to empower creators and brands.

Feigley Communications

Feigley Communications was honored with 12 awards at the 41st annual healthcare advertising awards competition. The competition recognizes excellence in healthcare marketing and advertising.

Fuse

International sport and entertainment agency Fuse, part of Omnicom Media Group, has launched a new office in São Paulo, led by Luiz Fiorese, head of Fuse Brazil. The new office will further cement Fuse’s presence in the LatAm market.

GigaStar

GigaStar unveiled new platform features to enhance investor and creator experience, along with revenue tracking capabilities. The new dashboard highlights key performance metrics and mobile-first updates to provide quick access to revenue information.

Graphite

Graphite launched a new AI-driven topical SEO platform. The technology, which has been working for hyper-growth companies like MasterClass, Notion, BetterUp and Webflow, is now publicly available as a SaaS product.

H/L

H/L won McDonald’s DSOA media account. After collaborating with the brand for twenty years, the agency is now partnering with the brand to lead all media planning and buying elements of the business.

Hyperquake

Hyperquake, an independent creative strategy, branding and experience design agency, has acquired Brooklyn-based Potion, a digital storytelling and immersive content creation shop. Potion will retain its identity, its full staff and its headquarters in the historic Brooklyn Navy Yard.

Media Now Interactive

MNI Targeted Media rebranded as Media Now Interactive. The new brand identity reflects the company’s commitment to staying at the forefront of media evolution.

Mod Op

Mod Op expanded its full-service offerings with the acquisition of Lam Design. The acquisition will help Mod Op deliver unparalleled value to clients by blending technology, creativity and strategic insight.

Obviouslee

Obviouslee, a full-service marketing agency, has been selected by The Running Event as its media relations agency of record and creative partner.

PPHC

PPHC acquired Lucas Public Affairs for $22 million. The acquisition expands the company’s presence in California and builds upon its scale as its third significant acquisition since IPO.

PPK

PPK is showcasing diverse local voices driving impact within the Tampa Bay Area in honor of Asian American, Native Hawaiian and Pacific Islanders (AANHPI) Heritage Month. The agency partnered with the Suncoast Asian Cultural Association (SACA) to highlight its dedication to celebrating and preserving Asian cultural traditions.

Quad

Quad launched In-Store Connect in partnership with The Save Mart Companies. The new offerings positions digital screens and kiosks through the store, enabling retailers and CPG companies with more opportunities to enhance the shopping experience.

Sage Growth

Sage Growth unveiled a new brand refresh, including a new logo and website. The refresh aims to illustrate the agency’s influencer, client roster and commitment to excellence.

Socially Powerful

Global social media and marketing agency Socially Powerful launched Prime Influencer, a dedicated consultancy service. The service aims to help enterprise brands engage with the creator economy.

Stagwell

Stagwell acquired Luxine Relations Publiques, a Montreal-based full-service PR and influencer marketing agency. The acquisition welcomes Luxine into Veritas Communications, building upon Veritas’ ambitious growth strategy focused on local markets.

Valtech

Valtech acquired Kin + Carta, a digital transformation consultancy. The acquisition aims to accelerate Valtech’s growth, while also solidifying its position as the leader of experience innovation.

Vistar Media

Vistar Media, a global provider of technology solutions for out-of-home media, has acquired traditional OOH planning and buying software, ADstruc, from PJX Media.

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