Friday Stir

By Kyle O'Brien 

-Agency Copacino Fujikado has launched new work for Alaska Communications, and it’s “Unbearable.” The new brand campaign—the first work by the agency for the challenger brand—focuses on how a substandard internet connection to the home is “unbearable,” by introducing a family of internet-challenged bears, and how the all-new fiber network from Alaska Communications is the best antidote.

Jennifer Lopez is embracing the potential of AI by giving Virgin Voyages permission to use her likeness for a “Jen AI” custom invite tool in a campaign from VMLY&R.

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-Major League Baseball is looking toward international expansion, with one eye on Europe.

-The Muppets’ Electric Mayhem has recorded a new song for Spotify with a star-studded cast of Muppets and people.

-MLB All-Star Week kicks off with Ken Griffey Jr. and T-Mobile going to bat for Black baseball players.

-New York Festivals Advertising Awards and StrawberryFrog CEO Scott Goodson have released episode two of “Purpose Haze,” a content series dedicated to cutting through the fog of purpose advertising. In this latest in-depth interview, Goodson sits down with one of the most visionary marketers leading financial services, Vinoo Vijay, evp and chief marketing officer for Truist Financial Corporation, a purpose-driven financial services company.

-For those who follow bowling, Pete Weber is a superstar. With a big personality and brashness to boot, Weber still stands out as a true character. Now, the bowling great and PBA Hall of Famer is promoting Mugsy jeans, billed as the greatest jeans of all time and the only jeans that can handle the legendary moves of Weber on the hardwood. The brand’s in-house team conceptualized and wrote the spot and co-produced it with production house Splycehouse. Take a look at the ad that has no shortage of attitude.

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