-Flowers are growing in Antarctica. While that sounds lovely on paper, it should be terrifying, marking the first time in human history that the continent has been warm enough for the flowers to flourish. Two native species of flowering plants—Antarctic Pearlwort and Antarctic Hair Grass—are growing at scary and unprecedented rates, based on historical comparisons between 2006 and 2019. To coincide with COP28, the non-profit Environmental Leadership Canada (ELC) and Zulu Alpha Kilo’s Toronto and New York offices teamed up to introduce “The Planet’s Scariest Bouquet,” bringing renewed attention to nature and the impact of the climate crisis. The campaign includes video, “The Planet’s Scariest Bouquet,” featuring an unsettling arrangement of the now thriving Antarctic flowers.
-Adweek has hired former vice president and general manager of People, Zoë Ruderman as chief content officer and Drew Schutte, former executive at Conde Nast titles The New Yorker, Details and Wired, as chief revenue officer.
-Bath & Body Works is celebrating the holiday with a new campaign from The Community which features a really big candle in New York City.
-HP has rehired former chief marketing and communications officer Antonio Lucio five years after he departed to join Facebook.
-Pittsburgh-based creative agency Where Eagles Dare is back with a new campaign for DSG, the performance apparel and hardlines brand from Dick’s Sporting Goods. The spots feature vignettes of active families running, training, practicing yoga, and playing sports, showcasing the collection in a series of quick cuts, transitions and changing looks across families, sports, and sidelines. The hero spot is set to the track “A-Punk” by indie rock band Vampire Weekend.
DSG FAMILY GEAR PRICED TO WIN from Where Eagles Dare on Vimeo.
-The Department of Veterans Affairs has a new national advertising campaign to encourage Veterans to sign up for the VA health care and benefits they’ve earned. The $5+ million campaign, “What You Earned” focuses on educating veterans and their families about some of the most tangible, cost-saving benefits of using VA, including low-or-no-cost healthcare, debt-free education, home loans, memorial services and more. The campaign uses actual cost comparisons to demonstrate veterans’ savings.
-St. Nick can be found in New Hampshire, thanks to a new campaign for the New Hampshire Lottery by GYK Antler. In the Granite State, Nick opts for a Harley instead of a sleigh and cruises main streets and backroads. Starting December 4, New Hampshire Nick is back for his second year of spreading joy and lucky lottery tickets, with a spot called “Pit Stop” and a new iteration of the advertising campaign that will run on TV, social media and radio.