-Tractor Beverage, the first and only certified organic non-GMO beverage company dedicated to the food service industry, is launching its debut consumer ad campaign that takes on industry monoliths. The soft drink brand, which is served in restaurants including Chipotle, Saladworks, Garbanzo Mediterranean Fresh and more, has released a joyous, vibrant spot that’s anything but ordinary. Created by Progress Studios, a new agency formed to work with progressive challenger brands, “Escape the Ordinary” captures the spirit of the brand with animation that is all hand drawn. It tells the story of a cup that dreams of a deliciously beautiful world, but is stuck in a dystopian cityscape populated by only four different kinds of drinks, before the cup finally finds its home. The soundtrack features Duran Duran’s “Ordinary World”—the first time the song has ever been licensed for commercial use—in a fresh interpretation performed by Valerie June.
-Huge has made another round of layoffs, as well as some executive changes, bringing in Black Glass’ Katie Klumper.
-Big business-to-business firms often get their hands on artificial intelligence first, but their smaller counterparts need the technology just as much.
-Adweek’s Olivia Morley explores Omnicom Media Group now manages business development for all its agencies.
-Bose has wrapped up four multi-month reviews culminating in the appointment of VaynerMedia as its global brand agency of record.
-Adweek’s Robert Klara explored the story of how the OXO salad spinner came about.
-In 2012, Katya Constantine founded DigiShopGirl Media, and she explained how the digital agency used two relatively new technologies at the time to turn startups into household names.
-The National Drowning Prevention Alliance is bringing attention to common misperceptions about how and when drownings occur to help save lives with a new public service announcement produced by Detroit-based advertising agency Doner. Drowning is the single leading cause of death for children 1-4 and the second leading cause of injury death for children 5-14, and a pair of spots highlights that drowning often occurs when adults are present.