Friday Stir

By Kyle O'Brien 

-Sure, it’s St. Patrick’s Day, but Jägermeister and beer are pairing up for a new campaign in Mexico designed to get around the rules in place in the country that prohibit consumers from touching alcoholic drinks in ads. Creative agency The Juju Mexico created a unique piece of branded content that delivers a drinking experience you can hear. The agency tapped into a specially designed guitar pedal called Minibar to modify sound using liquids. In the film for the Deer&Beer campaign, two guitar players, Ana Rizo and Billy Mendrix, trade riffs using the guitar pedals that bring the beverages harmoniously together in one cohesive song. Check out the case study to learn how it was done.

-AB InBev landed the coveted Cannes Creative Marketer of the Year award for the second consecutive year.


-22squared’s ChatGPT experiment had recruiters requesting interviews with AI.

-AT&T has unleashed “Madness Loves Company,” a campaign that includes four spots from creative partner BBDO LA with NCAA stars and spokesperson Lily.

-To underscore the beauty industry’s role in driving inclusion, Sephora tapped TBWA\Chiat\Day LA to lead creative ideation and execution for its 2023 holiday campaign.

-Women’s sexual wellness brand Foria wants women to find the beauty in moments of pleasure—and be their own artistic muses in the process.

-Axe and Lil Baby’s latest campaign from The Martin Agency finds creative ways to introduce Gen Z to the world of fine fragrances.

-To get into the spirit of St. Patrick’s Day, Roe & Co, an Irish whiskey, is encouraging cocktail enthusiasts across the country to come together to re-invent the ultimate whiskey drink. The “Dublin’ Up Cocktail Challenge” contest will give the winning duo a $10,000 travel voucher to be put towards a trip to Dublin and an immersive cocktail session at the brand’s Dublin-based distillery. Submit cocktails by posting a photo or video on Instagram with #DublinUpCocktailContest and tagging @RoeAndCoWhiskey. It ends on May 1. Fans will have the chance to vote for their favorite reimagined cocktail via the Roe & Co Instagram before the lucky winning duo is named after World Whisky Day, May 20.

Whiskey brand Roe & Co is encouraging people to make cocktails for a chance to win a trip to Dublin.