Friday Stir

By Kyle O'Brien 

-It’s no secret the New York City housing market is hot. Citysnap—a real estate search website and mobile app that gives renters, buyers and sellers in New York City access to accurate—up-to-date data from The Real Estate Board of New York’s residential listing service, has partnered with agency Supernatural to launch the brand’s first TV campaign. Created by Supernatural CCO Paul Caiozzo and directed by Jeff Low, it depicts the challenges of city apartment life with a tongue-in-cheek twist. What starts as a dramatic story of a boy learning trumpet from a wise instructor, turns into something else.

-Apple Music will replace Pepsi as the official sponsor of the Super Bowl Halftime Show.


-Davidoff’s 1988 Cool Water fragrance first became ubiquitous thanks, in part, to its sensual advertising—and now Select World, the same agency responsible for the brand’s original launch, is helming its revival.

-Adweek was leaked a copy of the results of a survey done by the 4A’s and ANA about what brands and agencies think of the pain points around new business pitching.

-Omnicom is rolling out a specialist ecommerce practice called Transact to the North American market.

-Companies need to ditch their maternity and paternity leave policies and replace them with equitable parental leave, writes Naomi Duckworth, an associate creative director at M/H.

-ThermaCare, working with creative agency TRG has launched a series of spots with Ken Jeong, showing off both his medical degree and his comedy chops.

-Dunkin’ has promoted from within to fill its top marketing job, elevating Jill McVicar Nelson to CMO.

-Fitzco’s Little Library is looking to make a big impact in the Atlanta community by providing literature written by diverse authors to highlight these underrepresented groups of people. For Hispanic Heritage month, the agency provided a range of books that share personal memoirs and perspectives—as well as fictional stories that transport the reader into the author’s world. The agency plans to continue this year-round, by rotating the library’s book collection each month to highlight a different group of people and their collective stories.


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