Fall is upon us and agencies around the world are entering Q4 with some big moves across the board. This week, we have strategic acquisitions, agency of record appointments and exciting announcements for the coming months.
BAM Strategy chose Sounder as its new market intelligence partner for audio advertisers. In this role, Sounder will provide podcast discovery and market intelligence tools to the agency, empowering users to unlock podcast monetization, brand safety, contextual targeting and discoverability.
Boomerang Agency launched Boomerang FT, a new gen creative agency targeted to the next generation of creative talent aged between 16 and 24. The agency will be the alternative to the traditional side-job, allowing young creatives to explore the industry.
London’s creative neighborhood, King’s Cross, appointed Elvis as its lead creative agency. In this role, Elvis will work to develop a new brand campaign that drive traction and awareness to the King’s Cross area.
FlyteVu launched FV3, a new division of its entertainment marketing agency that is working to build a bridge to the metaverse for brands. FV3 aims to do so by simplifying the space with actionable strategies—and building excitement for those looking to learn more.
The Minnesota Department of Health named Haberman as its new agency of record. The agency will be tasked with leading a multi-million dollar campaign to engage youth—and raise awareness about the dangers of e-cigarette use.
Havas Middle East
Havas Middle East published Generation Covid, the first regional edition of the Prosumer report, a series of thought leadership publications sharing information and insights. This edition dives into how businesses can adjust to modern consumers’ expectations in the midst of a new, hopeful era.
Hill+Knowlton executed on two strategic moves to expand its creative and strategic capabilities. The agency acquired Latin American agency JeffreyGroup to become the region’s preeminent global communication agency. It also expanded its Brazil-based Ideal company as an international brand, with a focus on disruptive technology companies.
Following its acquisition of Juniper Jones, LVLY is rebranding to position itself to better serve its clients. LVLY will now serve under the operations of three stand-alone yet interconnected companies. Juniper Jones will lead creative strategy, design and visual effects, Friend or Foe will lead editorial and Decibel will lead audio post-production.
Media Bridge Advertising
Media Bridge Advertising has made the Inc. 5000 list for the seventh time in the past eight years. This year, Media Bridge ranked as No. 3953 after reporting growth of 124% over the last three years. The firm also rose to #2 on The Business Journal’s latest Largest Advertising Agencies in the Twin Cities list, published August 18, up from #5 a year ago.
Bell’s Brewery appointed independent agency Solve as its creative agency. Solve will be tasked with helping Bell’s stimulate momentum and growth behind its iconic flagship beer.
Stagwell launched a risk and reputation unit to align political and financial strategists from SKDK, Targeted Victory, Sloane & Company and its own firm. The unit will counsel c-suite leaders on emerging policy, as well as political and social issues.
Team One launched its call for submissions for its fourth annual Legacy Lab Foundation Scholarship. The scholarship of $15,000 towards school-related expenses will be awarded to a student who embodies the next generation of legacy makers.
VMLY&R is partnering with PCI Productions, a federal contracting company owned by the Poarch Band of Creek Indians. The two will offer clients expertise from all levels of the advertising industry, developing and delivering multi-media services to U.S. government entities.