Friday Stir

By Kyle O'Brien 

-Hip-hop artist and creator Vince Staples is behind the latest campaign for the next-gen Acura Integra, which debuted during the NBA Finals. Three spots showcase Staples’ music and he collaborated with the brand on the visuals, helping to align the campaign’s look and feel with his tunes. “Magic” is particularly compelling, with multiple images of Staples in an around an Integra that is seemingly stuck in mid-air.

-The artists behind art collective agency Slug Global have launched a new environmental justice-focused vertical called Field Trip.

-Havas Chicago has hired Lance Koenig as the creative agency’s newest chief strategy officer.

Kathy Kline will join Mindshare from Publicis’ Starcom as chief strategy and innovation officer in North America.

-Toyota is continuing its 13-year collaboration with Latin digital media company Remezcla with a new campaign aiming to connect with Hispanic consumers.

-Google’s ad-tech stack is under new scrutiny from a panoply of governments.

-Serious star power has come to Apple’s “Silhouettes” revival with singer Harry Styles and his song “Music for a Sushi Restaurant.”

-Adweek takes a look at what to expect at Cannes Lions as the festival returns to full operations.

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