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With the recently announced merger of Essence and MediaCom, the formation of the technology layer GroupM Nexus and the formalization of Mindshare’s meshing with Neo, GroupM is in the midst of a big change.
This extends to expanding its leadership team, and today it announced a new c-suite hire in Kathy Kline, who will join from Publicis’ Starcom as Mindshare’s chief strategy and innovation officer in North America.
Kline has over 30 years of experience and comes from the global chief strategy officer position at Publicis Media’s Starcom.
“I really admire and think WPP is in the right place right now in terms of how it’s structuring its businesses,” Kline told Adweek.
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