Friday Stir

By Kyle O'Brien 

-GoGo squeeZ, a nutritious squeezable fruit snack, has partnered with 305 Worldwide, a culture-first agency from Horizon Media, in its mission to nurture and support kids. “SqueeZ Out Their Best” focuses on the importance of nutrition, physical play and mental health. It captures stories of moments of family time showing parents nurturing their child’s physical and mental health, as well as their nutritional well-being. It highlights four  kids who overcame obstacles, thanks to the support and nourishment of their families, including Angelica “Cookie” Serratos, an 11-year-old girl who is undefeated in the typically male-dominated sport of wrestling.

-Adweek talked with Johannes Leonardo about the agency’s humorous new spots for Volkswagen.


-U.K telecom brand O2 has just been announced as the official sponsor of ITV’s Love Island, Britain’s buzziest reality TV show.

-Shopify has landed a celebrity client in Pawn Stars’ Rick Harrison.

-The latest to be featured in Adweek’s AAPI Creative Spotlight, Stevo Chang and his work have already left an incredible mark in the filmmaking and advertising fields.

-Last week, 19 trade bodies, including the Interactive Advertising Bureau, filed for an emergency application supporting NetChoice and the Computer and Communications Industry Association against the Texas social media law.

-Foria, a health and sexual wellness company, has launched a new ad campaign titled “More people masturbate than __” created by ad agency partner TDA Boulder to celebrate masturbation month in May. The social campaign aims to destigmatize self-pleasure and normalize masturbation with some simple facts: more people masturbate than do yoga, run or read. No word on how they conducted the research.