Gut, Adweek’s 2023 Breakthrough Agency of the Year, has been acquired by Globant, which describes itself as a digitally native company focused on reinventing businesses through innovative technology solutions.
The acquisition and partnership is designed to boost Globant’s technology and creative offering while supporting Gut’s expansion to new markets and industries and boosting its technology prowess.
Gut will remain fully independent and its leadership team will remain in place. Both companies will work together identifying cross-selling opportunities and leveraging their offerings to provide more innovative solutions to customers.
“Technology and creativity have never been more closely linked than they are today,” said Martin Migoya, co-founder and CEO of Globant in a statement. “We always say that Globant is where innovation, design, and engineering meet scale, and we couldn’t be more excited to bring the world’s most creative marketing and communications company into the mix. With this acquisition, we will be able to offer a unique blend of top-notch technology and bold ideas to brands from the very beginning of the creative ideation process.”
Anselmo Ramos, co-founder and creative chairman at Gut said that the partnership will help fuel the next chapter of Gut’s growth, thanks to Globant’s entrepreneurial and innovative operations.
“Our mission when we founded Gut was to be the most diverse, creative and influential agency network ever, so we know that this reinvention with Globant will only accelerate that goal to hopefully becoming our reality soon,” Ramos said in a statement.
Gut currently has seven offices in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles and Amsterdam and now looks to expand its reach. Its global clients include AB InBev, Mercado Libre, Google, Kraft Heinz, Coca-Cola and Tim Hortons.
Aside from being the Breakthrough Agency of the Year, Gut Buenos Aires received Adweek’s International Agency of the Year award and the network was a finalist for Global Agency of the Year. In addition, Gut was named Cannes Lions Independent Network of the Year after winning 35 Lions and Gut Buenos Aires was named both Cannes Lions Agency of the Year and Independent Agency of the Year in 2023.
“Globant has been a trusted client for many years. We’ve done so many wonderful and successful things together as an agency and client, and now together, we know they will help us realize the dreams we’ve had since we were founded in 2018,” said Gaston Bigio, co-founder and creative chairman of Gut. “Ultimately, we’re excited to be part of the team that will propel us into the next phase of growth and success at Gut and set us up for even more growth and success in the long term for our People and clients around the world.”
In past several years, Globant invested in the creative side of technology by adding marketing and advertising agencies Habitant in Spain, Vertic in Denmark, Ad Bid, in Colombia and KTBO in Mexico.
“We have already merged these teams with Globant’s own digital marketing and digital sales studios to create a new end-to-end studio network with an agency approach enhanced with AI and diverse and talented professionals. Gut will play a critical role in being part of this network,” said Martin Umaran, co-founder and chief corporate development officer of Globant.
Globant was listed as the eighth strongest IT brand globally according to the latest Brand Finance report, and the company was included by Fortune on its latest list of 100 Fastest-Growing Companies, ranked first among peers in the information technology services category and recognized for its revenue, profit and stock return over the last three years.