Wednesday Stir

By Kyle O'Brien 

-Apparently, Santa and his elves know how to clog a toilet. But Roto-Rooter, the plumbing and backflow services company, knows the plumbing at the “North Pole” and gives us a behind-the-scenes of the famous bathroom. A campaign, created by full-service agency Bandolier Media, features the elves and the jolly one in claymation, with a gang of cheeky elves clogging up the toilets with all sorts of holiday items like candy canes. Once fixed, Roto-Rooter is asked to stick around to make sure the big man doesn’t clog the toilet himself. Even those averse to toilet humor might find this one endearing for the holidays.

-As the next wave of attention metrics evolves, brands like Domino’s and Expedia Group are going beyond simply measuring attention to using tools to identify new audiences and understand the content and messaging that resonates.


-Brands can bridge funding gaps at HBCUs through meaningful long-term investments in infrastructure, writes Will Ayers, senior marketing strategist at B Code.

-Industry jargon is the silent killer of B2B marketing, writes Jessica Marie, a writer and strategic advisor in B2B tech.

-The Gerety Awards has announced its grand jury for 2024, the sixth edition of the awards show. The U.S. will be represented by Donna Tobin, global chief marketing and communications officer, DDB Worldwide; Laura Maness, global CEO, Grey; Susan Young, evp global executive creative director McCann New York; Collette Douaihy, global chief creative officer, Dentsu Health; Amani Duncan, CEO/ advisor and board member/storyteller; Beatriz Torres Marin, head of creative content, Alma DDB and Pum Lefebure, co-founder and chief creative officer Design Army. For a full list, visit the Gerety Awards website.

-In the latest episode of The Garage podcast, the hosts sit down with the Mars Agency’s Courtney Crossley, vp of commerce media and Andy Howard, commerce media director, to discuss knowing the roles and strengths of retailers.

-The 2024 Toyota Grand Highlander is teaming with Uber, making it the first U.S. automaker to leverage Uber’s advertising offerings across Uber Eats and Rides. The campaign by Saatchi & Saatchi utilizes Uber’s first-party data to engage audiences across multiple touch points. On Uber Eats, Toyota is using the Uber Eats Storefront to connect the first-ever Grand Highlander with families by providing an easy experience for busy parents to get snacks for their kids, have a family meal and more. This multifaceted campaign also includes playable Journey Ads to connect with people in moments throughout their ride.

Toyota partners with Uber on a game called Cargo Cram.