RanaVerse. a creative agency that connects brands with contemporary culture and champions equity, has appointed Shannon Bowers and Jaspreet Bahra as account directors. Bahra will lead the culture team, with Bowers covering RanaVerse’s community client list.
Bowers brings 20 years of experience with both agencies and brands to the agency, while Bahra brings a decade of experience, including a Grand Prix Cannes Lions win, to RanaVerse.
“Culture and community are central to what we do, with brands increasingly understanding the importance of resonating intersectionality across communities,” said Rana Reeves, founder of RanaVerse in a statement. “Shannon and Jaspreet are the perfect candidates to bring growth to those areas, helping brands connect with audiences that matter. Their skills and experience will have an immediate impact on clients and consumers, helping brands create compelling content that will engage audiences they’ve yet to reach.”
Bowers joins RanaVerse after leading teams on CPG, QSR, wine and spirits, media and automotive categories. In the brand sector, Bowers worked at Subway, where she was the principal manager on the global “$5 Footlong” campaign, as well as the launch of Subway’s “Fresh Fit” campaign leading African American, Hispanic and general marketing. Bowers also worked at Moet Hennessy, managing the Connecticut market’s on and off premise campaigns.
“I am so thrilled to be part of a team that uses its expertise to bring power to overlooked communities,” Bowers said in a statement. “I look forward to utilizing my brand management experience to help reach audiences and communities who are more engaged than ever about how messages are delivered. Today, actions matter as much as words, and I’m excited to help deliver both, using my experience with community focused campaigns.”
Bahra is skilled in client services and has worked with brands including Nike, Adidas and Ellesse. She helped launch “Nike Sync: workouts to help fit your menstrual cycle,” which won the 2022 Grand Prix at Cannes Lions for Entertainment for Diversity & Inclusion in Sport.
“I’m excited to be part of RanaVerse and the team’s mission of centering equitable culture for brands at a global level, and I look forward to bringing my experience with digital marketing, retail, content campaigns and film to the team,” Bahra said in a statement.
RanaVerse continues to build its footprint in the U.S. and U.K. while building lasting relationships with its global roster of clients. The agency has enjoyed 40% growth in headcount since the start of the year.