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-In a new spot promoting Aquaman and the Lost Kingdom, New York Jets defensive tackle Quinnen Williams plays a (fictional) role as Aquaman’s assistant. The sketch showcases Williams’ personality as he performs the “extremely fun but extremely stressful” job of “Aquassistant.” The spot, created by The Rec League, will air during NFL games and is also making the rounds on social.
-Speaking of football, can you believe we’re thinking about the Super Bowl already? Well, we are, and the Adweek Super Bowl tracker of advertisers is now live.
-The latest Adweek podcast explores why Christmas is the U.K.’s Super Bowl ad moment.
-Smirnoff is leaning further into intersectionality and inclusivity with a colorful campaign and series of experiences that celebrate people from different backgrounds socializing together.
-Adweek goes behind the new retro redesign of the Pepsi logo and how Home Alone may have played a role.
-Kite Hill has opened applications for its 2024 Tech for Good program. Launched in March 2022, Tech for Good focuses on providing a chosen business with pro bono PR services and the fundamental building blocks necessary to deliver an effective earned PR program. The company is accepting applications from U.S. or UK-based technology startups of any category that are BIPOC/woman/LGBTQ+-led and have closed a seed or Series A fundraising round. Qualifying companies can apply for the program through the submission form on Kite Hill PR’s website until Friday, January 12.
-Longtime ad man Neil Drossman died Nov. 25 at age 83 after a battle with cancer. Drossman was a star copywriter, rising the ranks at Della Femina Travisano & Partners before opening several agencies in his own name, including Needleman Drossman and Ryan Drossman & Partners. Drossman was remembered as an expert headline writer, penning tags for Emery Air Freight, Chemical Bank and Meow Mix, where he came up with the line, “The Cat Food Cats Ask For By Name.” Former coworker Alan Chalfin wrote on his online obituary: “Absolutely the best writer I´ve ever worked with. A sarcastic wit, and a great sense of humor. While, most writers would spend more time, trying to improve their advertising career, Neil was always trying to improve the ad right in front of him.” Drossman even contributed to Adweek in 1999 with this take on art and commerce after he sold his agency.