Brands Need More Than Pride and 'Love Is Love' to be Allies

RanaVerse founder Rana Reeves helps companies navigate culture and honor commitments to LGBTQ+ communities

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Both marketing and journalism talk about the importance of storytelling and exploring the full scope of an issue, topic or community—just before leaving much of that story on the editing room floor.

Rana Reeves, the founder and CEO of the RanaVerse creative agency, was kind enough to talk to Adweek earlier this month about how brands could be better allies to their LGBTQ+ followers. Since founding his agency in 2018, he’s worked with brands including Coach, Airbnb, Citi and Smirnoff to address cultural issues and support societal change.

His contribution to that story was just part of a more wide-ranging conversation about brand commitment in the face of performative (but nonetheless dangerous) rage, resilience in the face of adversity and responsibility toward marginalized and vulnerable supporters and spokespeople.

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