View Post Agencies | Brands | Campaigns | Sports | TV W+K NY Celebrates Arrival of College Football Playoffs for ESPN By Erik Oster on Dec. 16, 2014 - 12:53 PM W+K New York has been hyping the new College Football Playoff for ESPN since July. Now, with the inaugural edition of the contest impending, W+K New York is launching the conclusion to its “Who’s In?” campaign &# ...
View Post Ad Biz | Agencies | Brands | Campaigns | TV TBWA\MAL Raises the Bar with ‘The Song’ for Apple By Erik Oster on Dec. 15, 2014 - 11:05 AM Last year, TBWA\Media Arts Lab created one of the most memorable holiday ads with their sentimental “Misunderstood” spot for Apple. Now the agency is back with another holiday effort that’s even more emotional. I ...
View Post Agencies | Brands | Campaigns | Digital | TV FCB Inferno Stokes ‘Curiosity’ for BMW UK By Erik Oster on Dec. 12, 2014 - 11:03 AM FCB Inferno has just launched its first campaign for BMW UK with a 60-second spot promoting the hybrid i8, entitled “Curiosity.” The spot is based off an idea “first presented in June 2013, when FCB Inferno pitch ...
View Post Agencies | Brands | Campaigns | TV W+K Delhi Celebrates ‘Warrior Princess’ for Forest Essentials By Erik Oster on Dec. 11, 2014 - 4:02 PM In international campaign news, W+K Delhi collaborated with production company Gang Films Paris for this lavish “Warrior Princess” ad promoting Forest Essentials. Directed by Carole Denis, the spot has a cinematic feel ...
View Post Agencies | Brands | Campaigns | People | Sports | TV Damian Lillard, ‘Rookie’ Tracy McGrady Star in New Foot Locker Spot from BBDO By Erik Oster on Dec. 11, 2014 - 3:41 PM Here’s another one from BBDO, which seems to be the only agency releasing major campaigns today. The agency continues its humorous approach for Foot Locker with the new spot “Rookie” featuring Damian Lillard and ...
View Post Ad Biz | Agencies | Campaigns | Social Media | TV Merkley+Partners Launches Holiday Drunk Driving Prevention PSA By Erik Oster on Dec. 10, 2014 - 3:29 PM Merkley+Partners teamed up with the Ad Council to launch a holiday drunk driving PSA campaign focusing on the potential fines viewers could face if they’re caught driving buzzed this holiday season. In the spot “Neon S ...
View Post Ad Biz | Agencies | Campaigns | Digital | TV Grey Toronto Examines ‘Lockdown’ for Moms Demand Action By Erik Oster on Dec. 10, 2014 - 12:36 PM In a new PSA, Grey Toronto (with production support from Untitled Films, Saints Editorial, Eggplant Music & TopixVFX) examines a school “Lockdown” drill in the wake of the tragic Sandy Hook Elementary School shoot ...
View Post Ad Biz | Agencies | Brands | Campaigns | TV FCB Chicago Unleashes ‘Masters of Madness’ for Kmart By Erik Oster on Dec. 10, 2014 - 11:59 AM FCB Chicago has launched another goofy spot for Kmart, promoting the chain’s in-store pickup of online purchases with a new holiday ad entitled “Masters of Madness.” The 60-second spot follows a family as they re ...
View Post Agencies | Brands | Campaigns | TV FitzCo//McCann Earns it for Coca-Cola, Walmart By Erik Oster on Dec. 9, 2014 - 2:44 PM FitzCo//McCann created a holiday spot for Coca-Cola and Walmart entitled “Earn It” which features a sentimental twist designed to tug at heartstrings for the holidays. The spot shows a teenager working odd jobs around ...
View Post Ad Biz | Agencies | Brands | Campaigns | TV DDB Promotes State Farm’s Other Services By Erik Oster on Dec. 9, 2014 - 1:02 PM DDB Chicago is taking a break from reviving old Saturday Night Live characters to remind viewers that State Farm offers financial services, life and home insurance. Two weeks ago, DDB Chicago launched the campaign with the sentime ...