FitzCo//McCann Earns it for Coca-Cola, Walmart

By Erik Oster 

FitzCo//McCann created a holiday spot for Coca-Cola and Walmart entitled “Earn It” which features a sentimental twist designed to tug at heartstrings for the holidays.

The spot shows a teenager working odd jobs around the holidays to earn some extra money. After finally earning enough money he heads to Walmart to make his purchase, which is revealed in the next scene. Without giving too much away we can say that the spot is built around this reveal, which positions Coca-Cola and Walmart alongside some cute holiday sentimentality. Splitting an ad between two brands is no easy feet, but FitzCo//McCann manages to avoid shortchanging either party. In the opening shot, the protagonist is seen thumbing through a Walmart catalog while drinking a Coke. One of his money making schemes involves selling bottles of the soft drink for $1.25 each and he drinks a bottle again at the conclusion of “Earn It.” It also works surprisingly well with Coca-Cola’s larger “Open Happiness” campaign, albeit with the kind of sentimentality that might seem too much at any other time of year.




CCO: Noel Cottrell

GCD/CW: Mitch Bennett

GCD/AD: Wes Whitener

Sr. AD: Jean Tanis

Designer: Seth McWhorter

Sr. Producer: David Berngartt


SVP, Group Director of Strategic Planning: Craig Bagno

VP, Account Director: Joy Rowland Brown

EVP, Worldwide Account Director: Matt Woehrmann



Production Company: Biscuit Filmworks

Director: Aaron Ruell

DP: Jeremy Rouse

Exec Producer: Holly Vega

Producer: Tracy Broaddus


Editorial: Arcade LA

Editor: Kim Bica

Asst. Editor: Dean Miyahira

Producer: Jamie Lynn Perritt

Exec Producer: Nicole Visram


VFX: Timber

Lead Flame Artist: Chris Homel
Flame Assist: Austin Hickman-Fain

Producer: Emily Avoujageli

Executive Producer: Chris Webb


Color: Company 3 LA

Colorist: Stefan Sonnenfeld

Exec Producer: Rhubie Jovanov


Sound: Play Studios

Audio Mixer: John Bolen

Exec Producer: Lauren Cascio


Music: Massive Music

Sr. Producer: Courtney Jenkins

Creative Dir: Elijah B. Torn