BBDO New York and Foot Locker continue their extended winning streak with this just-released spot in which Oklahoma City point guard Russell Westbrook promotes the client’s new Air Jordan line:
We like that the spot plays on multiple sportswear ad tropes as well as the mistaken but long-held belief that the right pair of sneakers can actually make one better at basketball (which has always been the not-so-secret selling point behind the Air Jordan line and all other celebrity-sponsored shoes).
The Spike Lee cameo is a nice touch as well.
We don’t doubt BBDO’s ability to mock every single sports training montage stereotype, but the team only had sixty seconds to work with here…
Client: Foot Locker
Agency: BBDO New York
Title: “Ready To Fly”
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Director: Chris Beresford-Hill
Executive Creative Director: Dan Lucey
Director of Integrated Production: David Rolfe
Executive Producer: Anthony Curti
Music Producer: Melissa Chester
WW Senior Account Director: Troy Tarwater
Account Director: Janelle Van Wonderen
Account Executive: Nick Robbins
Assistant Account Executive: Samuel Henderson
Production Company: O Positive
Director: Jim Jenkins
Exec Producer: Ralph Laucella
Exec Producer: Marc Grill
Director of Photography: Dion Beebe
Editorial: McKenzie Cutler
Editor: Ian McKenzie
Executive Producer: Sasha Hirschfeld
Assistant Editor: Nick Divers
Music: Human
Original music by Human
Sound: Sound Lounge
Sound Mixer: Tom Jucarone
Online: Smigital
Flame: Jim Hayhow
Asst. Flame: Joseph Miller
Color: CO3
Colorist: Tim Masick