View Post Agencies | Brands | Campaigns | TV The Martin Agency Revisits ‘Camels’ for Geico By Erik Oster on Dec. 22, 2014 - 1:08 PM According to Adweek, The Martin Agency’s “Hump Day” ad for Geico was the brand’s most viral ever, so it’s no surprise that the agency (who have been known to recycle its ideas for the brand) riffs on ...
View Post Agencies | Brands | Campaigns | TV i.d.e.a. Promotes Higher Education for National University By Erik Oster on Dec. 22, 2014 - 12:44 PM San Diego-based i.d.e.a. has launched a new campaign promoting non-profit National University, centered around a series of broadcast spots which debut tomorrow. One of these spot, “Sports” (featured above), delves into ...
View Post Agencies | Brands | Campaigns | TV BBH NY Visits ‘Hotel’ for Axe By Erik Oster on Dec. 22, 2014 - 12:00 PM Unilever’s Axe brand has been moving away from the sex-fueled image that first gave it notoriety and eventually turned into self-parody as the brand aims to attract a slightly older demographic than the hormonal adolescents ...
Agencies | Brands | Campaigns | People | Sports | TV David&Goliath Present ‘Showdown’ with Blake Griffin for Kia By Erik Oster on Dec. 22, 2014 - 11:15 AM After teaming up with LeBron James back in October, David&Goliath returned to working with Los Angeles Clippers star Blake Griffinin its latest effort for Kia, entitled “Showdown.” The spot features Griffin cast in ...
View Post Ad Biz | Agencies | Brands | Campaigns | TV Team Detroit Celebrates the ‘Most Distracted Time of the Year’ for Ford By Erik Oster on Dec. 19, 2014 - 2:47 PM Team Detroit is launching a holiday campaign promoting the 2015 Ford Fusion, entitled “It’s the Most Distracted Time of the Year” in a play on a certain popular holiday song (which, of course, is used as the soun ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital | TV McCann Spain Presents ‘The Other Letter’ for IKEA By Erik Oster on Dec. 19, 2014 - 2:03 PM McCann Spain and IKEA get sentimental for the holidays with longform online spot “The Other Letter.” The ad opens with a provocative question: “Why do we insist on not getting our children the things they really ...
View Post Agencies | Brands | Campaigns | TV | What The?? Periscope Introduces ‘Ralphpunzel’ for Great Clips By Erik Oster on Dec. 18, 2014 - 3:56 PM Independent Minneapolis-based agency Periscope launched a new spot for Great Clips, entitled “Ralphpunzel.” Ralphpunzel, is (shocker!) a man who has grown his hair out for twenty years, to a length of seventeen feet. I ...
View Post Agencies | Brands | Campaigns | Digital | TV Blue Hive Goes Further for Ford By Erik Oster on Dec. 18, 2014 - 11:03 AM Here’s one we missed from a few weeks back. Agency Blue Hive created a new online spot for Ford promoting the new Ford EcoSport and its keyless entry feature, entitled “Go Further.” In the spot, a tanned beach du ...
View Post Ad Biz | Agencies | Brands | Campaigns | TV BBH Takes ‘The Next Step’ for Johnnie Walker By Erik Oster on Dec. 16, 2014 - 3:44 PM While everyone is still looking back at the year in retrospect, BBH looks ahead to 2015 in “The Next Step” for Johnnie Walker. The 60-second spot is notable for its unusual visual style, accomplished by filming in one ...
View Post Ad Biz | Agencies | Brands | Campaigns | TV SapientNitro Flies Beyond for Grey Goose By Erik Oster on Dec. 16, 2014 - 2:47 PM SapientNitro, social agency of record and digital agency for Grey Goose, has launched a holiday campaign for the premium vodka brand as an extension of its “Fly Beyond” global campaign. The campaign is centered around ...