BSSP Elevates Sinan Dagli to Executive Creative Director

By Kyle O'Brien 

San Francisco-area agency Butler, Shine, Stern and Partners (BSSP) has promoted Sinan Dagli from group creative director to executive creative director to lead the agency’s creative teams and shape its creative output. He will report to creative chairman John Butler and CEO Tracey Faux-Pattani.

Dagli has been with BSSP for 12 years, working his way up from the digital studio to group creative director, a post he’s held since March 2020. He has spearheaded launches for the NBA2K franchise, created the “Defy Labels” campaign for Mini for Super Bowl 50 and led the agency initiative #FauciArt. In the last year, he’s helped create ESPN’s “One App, One Tap” campaign, and assisted Blue Shield of California tackle the vaccine debate and gender bias in healthcare with the new “Hear Me” work featuring Venus Williams.

“Sinan is a homegrown success story … He’s respected by his peers as well as his clients, and he possesses the ability to not only craft beautiful, strategically sound work, but has an acute mind for business as well,” said Butler in statement.


“Sinan is best-in-class. His creative chops, attention to detail and “never settle” attitude has catapulted our advertising forward. The work he’s done for us is bold and is driving significant growth for our brand,” client partner Peter Mulally, director, brand marketing at ESPN, added in a statement.

Dagli’s work has been recognized at The One Show, Art Directors Club, The Clios, Communication Arts, Effies, Graphis, Addys, 4A’s and AAF. He was also chosen as one of Adweek’s Creative 100 in 2018.

“In the last 12 years, from joining BSSP as a junior designer in the digital studio to today, I’ve been blessed to work with extraordinary clients and learn from all the great thinkers, leaders, and makers of BSSP. I’m honored for this opportunity and humbled by the trust John, Greg and Tracey have instilled in me,” Dagli said in a statement.

Another recent hire for the agency was Ricardo Gurgel, who was hired as its newest associate creative director to work across Blue Shield of California and new business efforts.