-Quiznos premieres Mad Men/X-Men mash up on their branded content channel, Toasty.tv (video above). link
-DDB China names Twelve Tong as new vice president. link
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-Global engagement marketing agency GMR has hired Philip Patterson as its new senior vice president of client management. link
-Publicis Groupe becomes first industry holding company to join NYC Media Lab. link
-W+K rebrands Tesco Bank. link
-The Pepsi/Coca-Cola tappable soda fountain arms race is on. link
-The best and worst of upfront week. link