Unite Martech and Adtech for Deeper Customer Engagement

Data deprecation and the demise of the third-party cookie continues to blur the lines between marketing and advertising. Going forward, the future of both hinges on how companies use zero-, first- and second-party data. That’s why customer data platforms (CDPs) can serve as the vital bridge connecting marketing and advertising data, audiences and activations.

Uncover the impact that this shared data approach can have on customer experiences and organizational efficiencies from SAS leaders Jonathan Moran, head of martech solutions marketing, and Predrag Ristic, digital sales lead. You’ll find out:

• Why leveraging shared audiences within a CDP elevates the customer experience by enhancing personalization and privacy
• How adtech applications—including media monetization, retail media networks and ad personalization—can be revolutionized by shared data
• What brands can do right now to optimize marketing and advertising strategies for maximum impact and ROI

SPONSORED BY

Speakers

Jonathan Moran

Head of Martech Solutions Marketing, SAS

Predrag Ristic

Digital Sales Lead, Central Europe, SAS

Jonathan Moran

Head of Martech Solutions Marketing, SAS

Jonathan is responsible for global marketing activities of SAS’s marketing solutions. Prior to joining the company, he worked at both Earnix and Teradata in pre-sales, consulting and marketing roles.

Predrag Ristic

Digital Sales Lead, Central Europe, SAS

With 17+ years of technology and digital marketing experience, Predrag advises customers on all things digital marketing at SAS. Previously, he was an international business manager at Seznam.