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Topic: Digital

This Week's Must-Haves: a Smart Pill Dispenser for the Entire Family

Also, stay cool with an app-enabled AC unit

This week, the Adweek staff showcases must have gear ranging from a high-tech pill dispenser that organizes and tracks medications for the entire family and an analog instant camera that…

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

Influence may shift, but ideas endure

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction. Along the way you've…

Why It's Time for Marketers to Rethink Metrics and Performance Indicators

Digital is changing the path to ROI

As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their…

How TV Networks Battled Back This Week Against Bold Claims by Digital Companies

At stake: the $17 billion advertising marketplace

"Is television dead?" During Turner's upfront presentation on Wednesday, truTV host Billy Eichner called that a silly question, adding, "It's so stupid. That's more stupid than not giving Samantha Bee The…

Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners

But will the honeymoon last?

Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between…

3 Collaborative Ways the Ad Industry Can Embrace Emerging Tech

Advances like VR are radically changing creative process

The client/agency/vendor model continues to be flipped on its head every day. Case in point: Late last month, Adweek published a story about the uptick in West Coast agencies building…

Why the Smartest Video Strategy Focuses on Mobile, Millennials and New Formats

Auto play, native ads and emotion are key

For today's content-obsessed consumers, it's a video driven world. That will be abundantly clear during the two-week NewFronts that begin Monday. Kathy Kayse, Yahoo vp  But let's be honest, it can be…

How Television Has Become the Newest New Media

Viewing via IP addresses takes the tube 2.0

As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you're asking many questions to ensure your campaigns are getting…

Why Brands Need to Skip the Ads and Start Telling Stories

Don’t get in the way of what consumers want, be what they want

You can skip this ad in 5, 4, 3, 2, 1 … skip ad. C'mon, you know you want to. We all do. While the stats vary, there's evidence that…

9 Interesting Digital Marketing Stats From the Past Week

Facebook Messenger usage continues to explode

The last several days were full of intriguing and surprising data points from the world of digital marketing. Below appear 9 numbers that caught our eye: 1. Quietly killing it on Facebook Whisper,…

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