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Topic: Digital

As the Definition of a Media Agency Changes, MEC Hires a Talent Chief

Marie-Claire Barker assumes a global role

The seismic shift inside media agencies toward data analysis and digital delivery has spurred MEC to name its first global chief talent officer, with the shop reaching into a creative…

Publicis Groupe Is the Big Winner in Samsung's Global Review

Tech giant spends $2 billion annually on media

Publicis Groupe can breathe a huge sigh of relief. The holding company's agencies were the most exposed in Samsung's global marketing services review, yet beat the typically poor odds of incumbents.…

GroupM's Maxus Wins NBCU Digital Duties

Spending expected to grow to $200 million

GroupM’s Maxus has added NBCUniversal digital duties to the traditional media responsibilities it already handles for the media and entertainment giant after a review, reps at the company confirmed. The move…

Digital to Pass 25% of Global Media Spend for First Time

Growth in U.S. and U.K. is greatest

Marketers will continue to pour more money into mobile and digital this year. According to a new report from eMarketer, spending on digital advertising globally will swell 16.7 percent this year to…

Will Programmatic Advertising Take Over TV?

Point, counter-point by Adweek experts

Illustration: Alvaro Dominguez YES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and…

Samsung Electronics Calls Global Ad Review

Process will take up to three months

Samsung Electronics has begun a global review of its creative, digital and media business, sources said. The South Korean company spent a whopping $14 billion worldwide on advertising and marketing in…

Publicis Groupe Posts 3% Organic Growth in Q1

In interview, CEO Lévy shrugs off talk of merger troubles

Revenue at Publicis Groupe, driven largely by digital operations, rose more than 3 percent organically in the first quarter, a “marked improvement” from the fourth quarter when it was flat,…

Brands Are Launching Deeper and More Sophisticated Integrations Into Live Music Events

The Rolling Stones changed everything back in 1981

"Ain’t singin’ for Pepsi,” Neil Young wails on “This Note’s for You,” his 1988 anti-commercialism anthem. “Ain’t singing for Coke/I don’t sing for nobody/makes me look like a joke. This…

These Fashionistas Parlayed Digital Smarts Into a Creative Shop

CA Creative's clients include Ann Taylor Loft, Edition Hotels

Specs Who Co-partners Carol Han (l.) and Alexandra Weiss What Digitally focused branding agency Where New York In 2010, Carol Han and Alexandra Weiss, then working on the still-nascent digital side of fashion (Han…

Brands Must Turn to the Dark Data Side

A lot of vital insight remains hidden

Our industry traditionally, naturally focuses on the data most visible, most apparent and most readily captured—the data that streams through our digital, mobile, video and retail channels. But people today…

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