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Topic: Digital

A Look at How Phablets Compare in Size When will the iPhone grow up?

As smartphones get bigger, tablets have gotten smaller, and the phablet is the result. Check out the below to see how some of the latest on the market size up.           Infographic:…

March 19, 2014, 10:17 AM EDT

Organizations Need to Adopt an Invention-First Mind-set But it requires ambition and commitment

In search of exponential returns for their customers, employees and shareholders, today’s most revolutionary companies aren’t innovative, they are inventive. They are the businesses committed to creating genuine firsts by…

March 17, 2014, 6:33 AM EDT

It’s Getting Harder to Separate Advertising From Entertainment And that’s exactly how marketers would have it

The world of branded content has changed. Suddenly branded movies and TV shows are competing for the same marketing dollar and chunk of free time as everything else in the…

March 17, 2014, 6:17 AM EDT

This Agency Develops New Brand Categories JWalk also helps bolster the profiles of brands like DeLeon Tequila

Specs Who (From left) Michael Lastoria, managing partner; Ashley Heather, co-president, chief digital officer; Sarrah Hallock, co-president, COO; and Doug Jacob, CEO What Digitally focused ad agency concentrating on fashion, beauty and…

March 6, 2014, 5:50 AM EST

Former Tech Wunderkind Is Trying to Revolutionize Viral Video Letting machines optimize videos

Brent Rambo just left a cushy executive job at Sony Online Entertainment to join, of all things, Orabrush—the startup that makes tongue scrapers for people and dogs—as the company’s first…

March 3, 2014, 10:00 PM EST

You Won't Believe How Big TV Still Is Staggering viewership numbers and dominant revenue figures

As the upfronts approach and the NewFronts try again to imitate them, expect to hear a lot about the twilight of traditional television with the rise of digital video. But…

March 2, 2014, 10:41 PM EST

A Marketer’s Guide to SXSW Brands try to keep Austin wired

For 20 years, South by Southwest Interactive—which started, humbly enough, as SXSW Film & Multimedia—has evolved into a massive marketing extravaganza, last year playing host to 31,000 tech practitioners and…

February 23, 2014, 9:44 PM EST

Olympics Viewers Don’t Like Celebrity Endorsements Sponsor messages are OK, though

Winter Olympics will be glad to know that people who watch the games are 9 percent more likely than the general public to buy from companies that sponsor sporting events,…

February 12, 2014, 7:01 AM EST

Some of Today’s Coolest Digital Devices Take a Page From the Past Analog chic

It was Albert Einstein who said “The distinction between the past, present and future is only a stubbornly persistent illusion.” He was talking about relativity, of course, but just hold the…

February 3, 2014, 11:09 PM EST

Droga5 Grows Its Chobani Business Shop adds social, digital responsibilities

Chobani has expanded its relationship with Droga5 to include social and digital responsibilities, three months after the agency assumed a lead creative role. The Greek yogurt marketer said that while Droga5…

December 16, 2013, 12:56 PM EST

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