Topic: Digital
Specs Who Jayne Bussman-Wise Age 31 New gig Digital director, Brooklyn Nets and Barclays Center Old gig Manager, marketing and digital programs, New York Rangers How large is your social fan base? We’re almost to…
Publicis Groupe’s purchase of LBi last September grabbed headlines as one of the year’s biggest agency acquisitions. But as the French holding company now grapples with integrating the digital shop…
A recent study on Gen Y by Visa found that 49 percent of millennials want to bypass traditional companies in favor of startups. It seems a culture of invention is…
Specs Who Andy Polansky Age 51 New gig CEO, Weber Shandwick Old gig President, Weber Shandwick (since 2004) How has your agency seating at the media and marketing table changed in the last year? Clearly, public…
Beyond just getting a seat at the table, digital buyers are suddenly finding themselves at its head—and the love of data, optimization and acronyms they’re bringing with them could seriously…
Walmart and Toys R Us shoppers may soon marvel at Twitter-enhanced vending machines for Hot Wheels after the car toy brand tested such an apparatus at the Canadian International Auto…
In a Nutshell: A virtual race between men and women, merging 3-D visualization with real-time user running data, incentivizing Nike+ runners to run more. Why I Wish I Did It:…
More than six decades ago, television started life as the first screen because it was the only screen. When I grew up, we had one TV with a few channels.…
Specs Age 31 Ongoing gig Founding partner and creative director at Blue State Digital Old gig Chief digital strategist on the Obama campaign How’re you keeping busy now that the election is over? We’re…
