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Topic: Digital

How Television Has Become the Newest New Media

Viewing via IP addresses takes the tube 2.0

As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you're asking many questions to ensure your campaigns are getting…

Why Brands Need to Skip the Ads and Start Telling Stories

Don’t get in the way of what consumers want, be what they want

You can skip this ad in 5, 4, 3, 2, 1 … skip ad. C'mon, you know you want to. We all do. While the stats vary, there's evidence that…

9 Interesting Digital Marketing Stats From the Past Week

Facebook Messenger usage continues to explode

The last several days were full of intriguing and surprising data points from the world of digital marketing. Below appear 9 numbers that caught our eye: 1. Quietly killing it on Facebook Whisper,…

We're Finally on the Eve of the Virtual Reality Era, and Here's Why That Scares Marketers

No room for the old ad model in this brave new world

No single descriptor can consistently apply to the living, breathing and evolving South by Southwest Interactive Festival—except that it is as weird as Austin itself. Every year, the attendance grows and demographics…

Note to Media and Marketing Execs in the Wake of SXSW: Don't Move to Austin

You probably won't like all the growth, innovation and energy

As SXSW winds down this week, heed my advice. Whatever you do, don't move to Austin. I'm serious. Put down that Forbes article that recently named it the No.1 boom…

How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising

Sundance's digital confab focuses beyond the interruptive past

In its inaugural gathering Thursday, Digital Storytelling, a newly sanctioned event of the Sundance Film Festival, ambitiously set out to better link brand marketers with digital content creators as well…

Cannes Lions Festival Creates a Stand-Alone Category for Digital Craft in 2016

Shifting focus to data, technology and content

The Cannes Lions festival announced today that it's making a few adjustments to its award categories for 2016 in an attempt to keep up with changing times and technologies.  The festival…

How Ad Tech and the Internet of Things Will Shape the Connected Lifestyle

Dmexco co-founder sees connectivity as his festival's central theme

  brightcove.createExperiences(); As the smart home and car create a more connected lifestyle for consumers, the consolidating and quickly evolving ad-tech…

Why Google and Facebook Are Uniquely Positioned to Control How Marketing Evolves

Bloomberg sales chief notes measured approach, for now

brightcove.createExperiences(); As the drum beat on media personalization grows louder and more urgent, Keith Grossman, head of sales, Americas for…

How Technology Is Quickly Changing the Channel on Audio Consumption and Marketing

Pandora strategist sees big potential in wearables, connected cars

brightcove.createExperiences();   It was barely two hours into CES 2016, and Lizzie Widhelm, svp of ad product strategy and sales at…

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