Topic: Digital
Internet Week, a slate of showcases, conferences and workshops around New York City spanning the depth and breadth of the tech industry, kicks off May 14. The annual gathering this year…
Here we go again. The people problem, a perennial fear of agency bigwigs, has begun percolating again over the past year or so, starting in the way that many a…
Specs Who Marcus Fischer (l.), CEO; Billy Jurewicz, founder, chairman, chief creative officer What Full-service digital agency Where space150 offices, Brooklyn, N.Y. Founded in Minneapolis in 2000, space150 has navigated countless shifts in the technological landscape,…
Cathy Saidiner, the former president of McCann Erickson L.A., has been named to the new position of president of digital agency Blitz, where she will lead client services and oversee…
Internet advertising rose 16 percent to $84.8 billion in 2011, accounting for more than 17 percent of all global measured media spending according to new research from GroupM. The WPP Group…
Mansueto Ventures is shaking up the masthead at Inc. as it integrates the magazine’s print and digital staffs. Eric Schurenberg has been named editor in chief of the brand for…
Victors & Spoils, the controversial crowdsourcing resource positioned as an alternative to ad agencies, is teaming up with Havas, the parent of those more traditional shops like Euro RSCG, soon…
The kids’ marketplace offers one of the odder contradictions in media. No other demographic has adopted new digital platforms faster. And perhaps no other ad market has been slower to…
Skechers.com features 60,000 total product reviews and 32,500 questions and answers. Now the footwear brand is looking to let consumers monetize that content. Soon members of the Skechers Elite rewards program…
Digital advertising growth will offset a slowdown in local ad growth as marketers target consumers online, specifically mobile devices, according to a new BIA/Kelsey forecast. By 2016, local online, interactive and digital advertising…
