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Portraits: Situation Interactive Digital shop turned its knack for selling Broadway spectacle to promoting the world of sports

Specs Who Damian Bazadona, president  What Digital marketing agency Where New York's Garment District Damian Bazadona, a New York Giants fan, isn’t your typical sports marketing expert. The founder of 10-year-old Situation Interactive built…

February 01 2012

Yahoo CEO’s Plans Coincide With Google’s Privacy Policy Change Yahoo needs unified platform, says analyst

Yahoo’s “most underrated, underappreciated and underused asset” is its data, said CEO Scott Thompson during the company’s earnings call yesterday. Elaborating, Thompson said data could help Yahoo personalize the user experience…

January 26 2012

Rokkan Hires First Executive Account Director Zach Newcomb is latest to join in hiring spree

Continuing a hiring spree, digital agency Rokkan has tapped Zach Newcomb as the agency’s first executive account director. The 55-person agency has added roughly 15 employees in the past couple months, CEO…

January 24 2012

News Nets Embrace Tech Fox News teams with Google, Xbox for a younger appeal

Fox News Channel is looking to get more tech-savvy.  If you've watched the network's election coverage in recent weeks, you might have noticed that, beginning with the Iowa Caucuses and appearing…

January 13 2012

Yahoo Readies Its Advertising Arm for Election Season Cox Digital Solutions, CampaignGrid partner with Yahoo for election ads

For the past few months, Yahoo has been ramping up its 2012 election coverage, with a new Web show Remake America, new blog “The Signal” and new ABC News partnership.…

January 11 2012

3-D TV Advocates Say There's More Than Hype HBO, ESPN look at content, technology, costs

Are we finally past the hype phase of 3-D TV? That was one of the big questions addressed Tuesday by a CES panel whose speakers included executives from HBO and ESPN.…

January 11 2012

Blustery With a Chance of Down Parkas Paul Walsh isn't your average run-of-the-mill meteorologist

Six months ago, The Weather Channel hired a meteorology whiz. Only this one won’t be doing the five-day forecast in front of a green screen. Paul Walsh, a former meteorologist with…

January 11 2012

Shazam to Power Up to a Third of Super Bowl Ads Sound recognition app now directs viewers to more content, deals

Shazam, the novel app iPhone once used as a selling point for its App Store, is in monetization mode. And with 175 million downloads and $32 million in venture backing, the…

January 10 2012

Medialets Launches Invite-Only Buying Platform for Mobile Medialets Private Marketplace consolidates buying process

Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform…

January 10 2012

Streaming Music Has a Problem—It's a Huge Success Pandora, Spotify and others need revenue—and where they want to get it from is ruffling feathers

In late September, Spotify CEO Daniel Ek was the first guest Mark Zuckerberg introduced on stage during his keynote speech at the f8 developer conference, which introduced the network’s new…

January 10 2012

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