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Topic: Digital

Why Media Agencies Have to Shed Tradition as Fast as Possible

They'll be vital in the post-digital world, but only by looking forward

Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those…

3 Trends From CES That Marketers Really Need to Pay Attention To

Embrace sensuality, systems and reactions

I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued…

Why Brands Can't Let AI, VR Hype Blur the Importance of Mobile

Undertone's Franchi sees smartphone ubiquity as marketing's real opportunity

  brightcove.createExperiences(); LAS VEGAS—For Eric Franchi, cofounder of Undertone, CES 2017 was the year that the connected home truly arrived, with…

Why CES Is a Key Incubator for Marketing Execs

What happens to brands in Vegas won't stay in Vegas

CES has become the place for companies to showcase new, innovative and promising technology. And with the expo celebrating its 50th anniversary, it's more obvious than ever why the largest…

8 Predictions for Digital Video in 2017

Multiscreen audiences will supercharge change

It's pretty clear on the verge of the end of the year that 2016 has been a truly extraordinary year for digital video. Anna BagerKevin Scanlon for Adweek Total digital video revenue,…

9 Huge Digital Trends That Helped Shape 2016's Triumphs and Struggles

From Snapchat and AI to the ad-blocking fight

It's been a year of memorable wins and innovation in the digital space, but struggle and malice have also tainted the scene. Here are the nine trends we'll remember from…

3 Ways Corporate Spies Might Be Watching Your Business and How to Stop Them

They're more sophisticated and covert than ever

Business is a game of constant competition, but the widespread emergence of covert surveillance and tracking tools has expanded the playbook. Now, industrial espionage has a new dimension. Paul Everton Alex Fine In…

4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough

Mastering technology, investing wisely are crucial steps

Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients'…

Why Pharmaceutical Advertising Is Virtually Absent From the Web

Government inaction has caused the industry to lag behind

Quick—think of the most recent digital ad you saw. Was it automotive? Retail? Most likely. Name almost any other category and the same probably holds true. Brad Weltman Also likely to be true?…

How the Trans-Pacific Partnership Benefits Digital Advertising

Trade pact under fire from both presidential candidates

If you've been following the presidential race in recent weeks, you have undoubtedly heard the Republican and Democratic nominees express their objections to the Trans-Pacific Partnership, or TPP, an international trade…

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