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The Press

How Conde Nast Plans to Make Epicurious the Ultimate Food Resource An interview with new Food Innovation Group vp, publisher Pamela Drucker Mann

  Photo: Elizabeth Lippman  Specs Name Pamela Drucker Mann Age 39 New gig Vp and publisher of Food Innovation Group: Bon Appétit and Epicurious Old gig Vp and publisher of Bon Appétit Less than a year ago,…

October 20, 2014, 12:01 AM EDT

AOL’s Bob Lord Says the Yahoo Rumor 'Validates That We Have a Good Strategy' Platforms chief believes multi-touch attribution can go beyond click analytics

When AOL Platforms global CEO Bob Lord started at the company 13 months ago, 3 percent of its ad revenue came from programmatic buys. It's now at 34 percent, with 45…

October 16, 2014, 4:14 PM EDT

The Hottest Magazine Covers of 2014 (So Far) From Kimye to Ferguson, our picks from this year's Hot List

It wasn't an easy task narrowing down this year's wealth of remarkable magazine covers down to just a handful of finalists for this year's Hot List. But after some careful…

October 16, 2014, 2:59 PM EDT

The Atlantic Tries to Turn Native Inside Out, Beginning With the Biology of Porsche Drivers Heart rate and breathing become works of art

The Atlantic’s creative marketing arm, Atlantic Re:think, recently overhauled its native ad strategy, introducing a new responsive, immersive and highly customizable platform for long-form branded content. Today, the publisher is…

October 16, 2014, 1:13 PM EDT

Martha Stewart Abandons DIY Approach to Magazine Business Outsources some operations to Meredith

Martha Stewart Living Omnimedia appears to have found a solution for its struggling magazine business: hand it over to another publisher. Today, MSLO announced it is outsourcing business-side operations for Martha…

October 15, 2014, 5:42 PM EDT

Upworthy Claims It Can Deliver Its Positive Spin for Brands Says ads improve perception up to 25%

At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has…

October 13, 2014, 5:22 PM EDT

2014 Hot List Finalists: Magazines Take a look at our editors' picks for the year's best in print

Hottest Magazine of the Year Bon Appétit Cosmopolitan Fast Company Harper’s Bazaar New York Hottest Thought Leader The Atlantic New York The New Yorker Vanity Fair Hottest Lifestyle Magazine Garden and Gun Modern Farmer Town & Country WSJ Magazine Hottest Food Magazine Bon Appétit Food Network Magazine Food & Wine Saveur Hottest Travel…

October 13, 2014, 12:45 PM EDT

National Enquirer EIC Dylan Howard Explains the Mag’s New Focus on Major News Stories Like ISIS And discusses the impact of staff cuts on coverage

  Photo: Alfred Maskeroni  Specs Who Dylan Howard Age 32 New gig Editor in chief of the National Enquirer; editorial director of RadarOnline.com; and vp, news at AMI Old gig Editor in chief of Radar…

October 12, 2014, 9:06 PM EDT

These Stats Prove Femvertising Works 'Why would I buy from a company that doesn't respect me?' one survey respondent asks

What makes a woman more likely to chose one brand over another? A new SheKnows Fem-vertising Survey found that 52 percent of women admitted to buying a product because they liked…

October 10, 2014, 2:39 PM EDT

Condé Nast Launches Food Innovation Group Bon Appétit-Epicurious merger gets an official title

This past summer, Condé Nast announced that it was handing over control of Epicurious, its all-digital food and recipe brand, to Bon Appétit. While the two brands would remain independent…

October 8, 2014, 7:00 AM EDT

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