The Press

Companies Can Now 'Friend' Investors Netflix CEO won't be penalized for Facebook post By Katy Bachman

Companies can now "friend" their investors to communicate market-moving news. Facebook and other social media platforms were cleared by the Securities and Exchange Commission to announce key information as long…

April 3, 2013, 8:15 AM EDT

The New York Times Tries Another Interactive Ad Unit This time, for Prudential By Lucia Moses

In keeping with its experiments to create interactive, shareable ad units, The New York Times is running a front-page ad takeover for Prudential that lets users see the front page…

April 2, 2013, 11:00 AM EDT

Forbes' Sponsored Content Bet Pays Off Digital dollars make up half of total ad revenue By Emma Bazilian

Since launching its BrandVoice platform in 2010, Forbes has become one of the leaders in native advertising, fueling the debate over whether publishers should be running sponsored posts alongside—and sometimes…

April 1, 2013, 5:41 PM EDT

National Magazine Award Finalists Announced Condé Nast leads with 26 nods, NatGeo scores 7 By Emma Bazilian

The American Society of Magazine Editors has released its list of finalists for the 2013 National Magazine Awards—also known as the “Ellies” for the elephant-shaped statuette winners receive. Condé Nast was,…

April 1, 2013, 12:09 PM EDT

Road & Track Drives Lifestyle Into Magazine Redesign to feature 'thought pieces' By Emma Bazilian

Move over, GQ? Road & Track, the 66-year-old car magazine has gotten a serious tune-up. The Hearst Magazines title is introducing a new look, content and focus with the May…

April 1, 2013, 12:01 AM EDT

Premium Publishers Give Private Marketplaces Another Look Technology has improved By Tim Peterson

After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and…

March 31, 2013, 9:43 PM EDT

Publishers Talk Tablet Strategy at MPA Swipe 2.0 Flipboard, Hearst, New York mag show off new features By Emma Bazilian

Yesterday, at the MPA-Association of Magazine Media's Swipe 2.0 conference in New York, speakers from across the publishing and tech industries gathered to show off their latest tablet products and…

March 29, 2013, 3:42 PM EDT

Former NewsBeast Exec Editor Lands at Time.com Edward Felsenthal named managing editor of Time's website By Emma Bazilian

Edward Felsenthal, Tina Brown's former No. 2 at the Daily Beast, is joining Time magazine as the new managing editor of Time.com. He'll replace Time.com managing editor Cathy Sharick, who was…

March 29, 2013, 12:04 PM EDT

New York Magazine Launches Enhanced iPad App Integrates content from NYMag.com blog network By Emma Bazilian

New York magazine is finally scrapping its digital replica app and launching a new interactive version of its weekly print magazine that was created with digital design agency The Wonderfactory…

March 28, 2013, 12:01 AM EDT

Steven Swartz to Succeed Frank Bennack as CEO of Hearst Corp. He'll be only seventh chief executive at the company By Lucia Moses

Steven Swartz was named the new CEO of Hearst Corp., succeeding Frank Bennack. This is an orderly transition at a private company that's known for its stability and buttoned-up culture. Swartz,…

March 27, 2013, 8:45 PM EDT

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