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Self Launches New Millennial-Targeted Fitness Event

The Up & Out Studio will offer trendy classes to affluent young readers

It's been nearly a year since Self underwent a major management shake-up, with Joyce Chang joining the fitness title as editor in chief and Mary Murcko taking over as vp,…

Yes, Real-Time Journalism and In-Depth Coverage Can Coexist, Says Vice's Content Chief

Alex Miller values storytelling in all its forms

Specs Who Alex Miller Current gig Global head of content, Vice Previous gig U.K. editor in chief Twitter: @AlexGAMiller Age 32 Why is Vice pushing its global presence? I think this is an international generation.…

Playboy.com Has Grown 258% in a Year Thanks to Its Safe-for-Work Strategy

And new advertisers are lining up

Most people's first interaction with Playboy involves secretly buying (or "finding") one of the print editions and hiding the contraband between the mattresses. But there's another side to the legendary men's…

Why Digital-Facing Brands Stick Around for SXSW Music

It's a broader audience packed with millennials

The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and…

Can Bleacher Report Keep Readers Tuned In After Their March Madness Brackets Are Busted?

Inside its social-video strategy

For Turner Broadcasting System-owned Bleacher Report, March Madness marks its biggest ad revenue event of the year. In 2015, around 55 advertisers partnered with the publication for the collegiate basketball…

Bloggers and Celebrities Share Hometown Recommendations for YP Campaign

Yellow Pages finds a new way to go local

Formerly known as Yellow Pages, YP wants to remind people it's a good source for local advice online as well as in hulking-book form. To do so, it's been rolling…

At Male-Dominated SXSW, a Girls' Lounge Aims to Facilitate the Power Manicure

Events focus on boosting confidence, though some fear reinforcing stereotypes

It's well known that women are the minority and are often underpaid in the tech industry. Even at massive industry events like South by Southwest Interactive, it can be challenging…

New Anonymous-Sharing App Wants to Apply the Netflix Algorithm to Content

The herd informs Heard's suggestions

With so much content being produced online, it's hard to stand out as a digital publisher to your target crowd. Heard, a new anonymous social sharing app, believes it has…

The Tech Community Laments Gigaom's Demise

Pioneering blog ceased publication on Monday

After extensively covering the Apple Watch launch Monday, online tech publication Gigaom shocked its readership by abruptly halting publication due to unpaid debts. Gigaom, launched in 2006 by journalist Om Malik,…

'Real Women' Will Appear on the Cover of Redbook's Fall Fashion Issue

Hearst title partners with Dove in risky move away from celebs

In September, Redbook will break away from the traditional celebrity cover model. Instead, the Hearst title will feature a group of real women—all winners of the magazine's second annual Real…

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