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The Press

Dentsu's Mobile Agency Says a 'Significant Amount' of App-Install Ads Are Fraudulent

'Where there's money, there is fraud'

Only a couple of years ago, mobile advertising was thought to be fairly safe and protected from most forms of digital advertising fraud, but fraudsters continue to find new loopholes…

Hearst's New Content Platform Is Part News Feed, Part Art Installation

HearstLive will show stories from hundreds of brands in Manhattan

As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home.…

Cosmo Designed a Car for Women, and That's Going Over About as Well as You'd Expect

Introducing the Seat Mii

Women everywhere, rejoice! There is now a car just for us! Women's magazine and marketing menace Cosmopolitan announced at London Fashion Week that it's teamed up with car maker Seat to…

Time Inc.'s Matt Bean Returns to Rodale as Editor in Chief of Men's Health

He previously spent 8 years at the magazine

Four years after leaving Rodale for Time Inc., Matt Bean is set to return to the Emmaus, Pa.-based magazine publisher with a shiny new title: editor in chief of Men's…

This Newspaper Turned Its Front and Back Pages Into an Anti-Violence Protest Sign

McCann Lima helps the media join a movement

Have you ever heard what people say about Latinos? They're intense, passionate and "macho"—a quality that's often seen as protective. Obviously, these are stereotypes. Another side of the "Latin man" is that he can…

Rich Battista Named CEO of Time Inc.

Joe Ripp moves to executive chairman role

Rich Battista's rise at Time Inc. is nearly complete: 17 months after joining the company, he has been named president and CEO, taking over for Joe Ripp who was named…

Time Inc. Enters Streaming Space With Launch of People/Entertainment Weekly Network

Ad-supported channel signs L'Oréal, NBC and MillerCoors

With everyone from ESPN to Turner set to launch new over-the-top networks, the OTT video space is getting more crowded with every passing day. But that's not stopping Time Inc.,…

With 3 New Podcasts, Sports Illustrated Is Doubling Down on Audio

Including one hosted by Peter King

The NFL regular season starts this week, and Sports Illustrated wants to load up your podcast apps with football commentary all fall. SI is launching three new weekly podcasts with DGital…

Q&A: PopSugar's Lisa Sugar on Expansion, Partnerships and What Sets Brands Apart

Plus, her new book about her business journey

In 2005, Lisa Sugar started blogging about celebrities as a side project while working as a media planner at Goodby, Silverstein and Partners in San Francisco. Eleven years later, her…

Joanna Coles Leaves Cosmo to Become Hearst's Chief Content Officer

She'll oversee U.S. and international titles in the new role

Joanna Coles' steady rise to the top at Hearst Magazines has reached a new high, with the well-regarded Cosmopolitan editor in chief (and two-time Adweek Hot List Editor of the…

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