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The Press

Upworthy Claims It Can Deliver Its Positive Spin for Brands Says ads improve perception up to 25%

At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has…

October 13, 2014, 5:22 PM EDT

2014 Hot List Finalists: Magazines Take a look at our editors' picks for the year's best in print

Hottest Magazine of the Year Bon Appétit Cosmopolitan Fast Company Harper’s Bazaar New York Hottest Thought Leader The Atlantic New York The New Yorker Vanity Fair Hottest Lifestyle Magazine Garden and Gun Modern Farmer Town & Country WSJ Magazine Hottest Food Magazine Bon Appétit Food Network Magazine Food & Wine Saveur Hottest Travel…

October 13, 2014, 12:45 PM EDT

National Enquirer EIC Dylan Howard Explains the Mag’s New Focus on Major News Stories Like ISIS And discusses the impact of staff cuts on coverage

  Photo: Alfred Maskeroni  Specs Who Dylan Howard Age 32 New gig Editor in chief of the National Enquirer; editorial director of RadarOnline.com; and vp, news at AMI Old gig Editor in chief of Radar…

October 12, 2014, 9:06 PM EDT

These Stats Prove Femvertising Works 'Why would I buy from a company that doesn't respect me?' one survey respondent asks

What makes a woman more likely to chose one brand over another? A new SheKnows Fem-vertising Survey found that 52 percent of women admitted to buying a product because they liked…

October 10, 2014, 2:39 PM EDT

Condé Nast Launches Food Innovation Group Bon Appétit-Epicurious merger gets an official title

This past summer, Condé Nast announced that it was handing over control of Epicurious, its all-digital food and recipe brand, to Bon Appétit. While the two brands would remain independent…

October 8, 2014, 7:00 AM EDT

Evolve Media Acquires AfterEllen.com Says brands want to target LGBT audience

Evolve Media today purchased the LGBT women's lifestyle site AfterEllen.com from Viacom for an undisclosed sum.  "It adds scale, unique affinity, and a unique additional interest and focus on the LGBT community…

October 7, 2014, 6:50 PM EDT

How The New Yorker Festival Has Become a Magnet for Brands Publisher Lisa Hughes talks live events, sponsorships

Since launching 15 years ago, The New Yorker Festival has become the biggest consumer-facing event for its parent company Condé Nast, not to mention one of the buzziest cultural events…

October 6, 2014, 3:23 PM EDT

Goop's New CEO Used to Run Martha Stewart Living Gwyneth Paltrow's lifestyle brand aims to expand collaborations

Former Martha Stewart Living Omnimedia CEO Lisa Gersh has been tapped as the new CEO of goop, a lifestyle and ecommerce company founded by actress Gwyneth Paltrow in 2008.  In a…

October 6, 2014, 2:46 PM EDT

The Week's Best Parties: Adweek's Brand Genius and the Clio Awards This time, it's all about winning

The calm before the big show at Cipriani 25 Broadway in New York’s Cunard Building. 

October 6, 2014, 8:02 AM EDT

Redbook EIC Meredith Rollins Talks About How the Mag Has Evolved for Its New Millennial Audience These readers prefer humor and fashion to slow-cooker recipes

  Photo: Alfred Maskeroni  Specs New gig Editor in chief, Redbook Old gig Executive editor, Redbook Age 43 Redbook was one of the original Seven Sisters. Does that make it hard to combat the perception that…

October 6, 2014, 7:58 AM EDT

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