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The Press

Beauty Brands Partner With Women's Mags For Girl-Powered Videos Sponsored series tap into female-empowerment ad trend

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional…

November 2, 2014, 11:01 PM EST

Self Makes 2 Key Hires as It Continues Its Reinvention New fitness and lifestyle directors

It's been just about six months since Joyce Chang, the former executive editor of Cosmopolitan, officially took over as the new editor in chief of Condé Nast lifestyle title Self—and…

October 30, 2014, 4:04 PM EDT

Lysol Buys Ad Around Google Searches for 'Ebola' Exploiting public fear?

Lysol capitalized on the recent Ebola scare by purchasing a sponsored placement on Google searches for "Ebola," Motherboard reported.  The publication noted Tuesday that Lysol's paid ad appeared at the top of…

October 29, 2014, 12:43 PM EDT

Why Terry Bradshaw Doesn't 'Tweet or Twit' The NFL legend prefers old movies over snapping selfies

Specs Who Terry Bradshaw Age 66 Claim to fame Co-host of Fox NFL Sunday; former NFL quarterback and member of the Pro Football Hall of Fame Base Aubrey, Texas, and Love County, Okla. What’s the…

October 29, 2014, 12:18 AM EDT

CBS Prepares to Launch 24-hour Digital News Network Aims for early November roll out

CBS is preparing a new 24-hour digital news network with an accompanying marketing campaign, reports Capital New York. The network—dubbed CBSN—is in the final stages of development, including getting trademarks for…

October 27, 2014, 3:50 PM EDT

Conversation and Celebration From panels and launches to festivals, creative minds connected

From left, Perry Farrell, Lollapalooza founder; Lee Anderson, AM Only agent; Peter Shapiro, Brooklyn Bowl owner; Tom Poleman, president of programming, iHeartMedia; John Sykes, president of entertainment ventures, iHeartMedia; and…

October 27, 2014, 12:01 AM EDT

U.S. Newspapers Make $40 Billion Less From Ads Today Than in 2000 'The economic devastation would be difficult to exaggerate'

Here's a sobering statistic: From 2000 to 2013, annual U.S. newspaper ad revenue dropped from $63.5 billion to $23 billion.  That 64 percent plummet, noted by The Atlantic, was just one…

October 24, 2014, 9:03 AM EDT

Barton F. Graf Has a Clever Idea for Getting More Men to Become Mentors Excuse them from jury duty, and soon you'll need fewer juries

Esquire recently asked three ad agencies to help with its male mentoring initiative. Today, Barton F. Graf 9000 unveiled its campaign: a political initiative to establish mentorship of children as…

October 22, 2014, 1:39 PM EDT

Ladies' Nights From panels to parties, many events put female faces forward

David Remnick (l.), editor of The New Yorker, with Sting and Trudie Styler at the annual New Yorker Festival wrap party. 

October 22, 2014, 10:14 AM EDT

Ben Bradlee, America's Most Iconic Newspaper Editor, Dies at 93 Oversaw The Washington Post's Watergate coverage

He became the face, voice and spirit of tough-talking, detail-obsessed newspaper editors when his team's coverage took down a president, and Ben Bradlee's legacy is sure to live on among…

October 21, 2014, 9:43 PM EDT

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