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The Press

Refinery29 Expands on Women's Lifestyle Coverage to Include Hard News

Beyond fashion and beauty, a sort of 'Vice for women'

Refinery 29 has made a name for itself as a place for millennial women to learn more about fashion and beauty. Now, the media company is expanding its reach to…

ABC News Catches NBC News in Ratings and Revenue, but Innovation Poses Challenges

Americans are accessing more online news on mobile devices

They call it the "mobile majority"—and it's changing the way Americans access media. According to a report released this morning by the Pew Research Center, 39 of the top 50 digital…

How America's Test Kitchen Brilliantly Brings Lab-Level Science to Real-World Cooking

Tour shows the process behind its recipes, magazines and books

If you're not a food nerd, you can skip this one. But for those of us who are, it's a big slice of amazing. The team from Tested recently toured America's…

AOL Unveils Massive Slate of New Programming and Partnership With NBCU

CEO expects 'the single largest change in media' this year

For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in…

Condé Nast Entertainment Touts Its Millennial-Friendly Programming at NewFronts

Going after a younger audience

If Condé Nast Entertainment's first two NewFronts presentations were all about reinforcing the upscale quality of its content, the company's third go-round, which took place this afternoon in New York,…

Maker Studios Wants to Make a Little Something for Everyone

Disney-owned multi-channel network asks, 'Who are you?'

Last year, Maker Studios asked attendees at its Digital Content NewFronts presentation to learn what "I am Maker" means. In 2015, it's turning the tables and asking brands, agencies and…

BuzzFeed's New Revenue Chief Says There Are 3 Reasons People Share Its Videos

Lee Brown on measuring and monetizing the video boom

Specs Who Lee Brown Current gig Chief revenue officer, BuzzFeed Previous gig Global head of brand partnerships, Tumblr Age 42 BuzzFeed reportedly made over $100 million in revenue in 2014. How will you sustain that?  Video…

Why BuzzFeed Is So Good at Finding Millennials Online

NewFronts presentation is data-driven, not star-studded

Instead of rolling out celebrities or playing up new series at its NewFronts presentation Monday, BuzzFeed highlighted what it does best—finding millennials online. CEO Jonah Peretti explained that the publication…

The New York Times Spotlights Virtual Reality Video at NewFronts

Taking video to a new level with 'the next frontier of visual storytelling'

If The New York Times' first-ever NewFronts presentation last year was about convincing buyers that the Gray Lady was serious about video, this year's was all about taking that video…

Defy Media Skewers NewFronts In the Most Loving Way Possible

Gives it the Honest Trailers treatment

Defy Media's Honest Trailers, which skewers new movies, is turning its brutally frank eye toward the Digital Content NewFronts, where, over the next two weeks, more than 30 media companies…

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