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You Don't Need to Buy a Super Bowl Spot to Advertise During the Big Game Digital media boosts brands on a budget

When it comes to advertising, New England-based Nutri Ninja, which makes professional blenders, is mostly known for its infomercials. But after finding out that New England Patriots wide receiver Julian…

January 30, 2015, 8:00 AM EST

Will We Have to Say Goodbye to AOL's Joystiq? Demand for video ads and niche content could lead to blog's closure, expert says

One of the largest video game industry publications online, Joystiq, may be closing its doors in the upcoming weeks, re/code reported. The digital publication said that parent company AOL will likely be…

January 27, 2015, 7:56 PM EST

Electronic Dance Music Goes Mainstream As Older Millennials Start Listening CraveOnline partners with EDM.com to create opportunities for brands

As brands struggle to reach millennials, they're turning to a once-underground genre of music that is managing to capture a large, social media-savvy audience: electronic dance music, or EDM. A study…

January 26, 2015, 2:20 PM EST

More Magazine Gets Luxe Redesign to Reflect Its High-Income Audience Women's title boasts industry's most affluent readers

If you had to guess which women's magazine had the highest median household income, what would you say? Perhaps Harper's Bazaar? Maybe Vogue? As it turns out, the answer isn't an…

January 26, 2015, 11:33 AM EST

Adweek Debuts Print Redesign With Super Bowl Issue Our new playbook

As in football, sticking with a playbook in publishing for too long can have dire consequences. If your routes become obvious, or stale, your competition will either do an end…

January 25, 2015, 10:00 PM EST

Modern Farmer Loses Edit Staff, but the Magazine Might Survive Rift between owner and founder led to walkout

It's been less than a year since Modern Farmer, the Hudson, N.Y.-based magazine covering agriculture for a largely urban audience, won its first National Magazine Award for Best Magazine Section. Unfortunately,…

January 23, 2015, 5:30 PM EST

BuzzFeed Creates Its First TV Ad, and of Course It Features Cats Friskies' series 'Dear Kitten' will air during Super Bowl in 3 regional markets

BuzzFeed and Friskies are headed to the Super Bowl with their "Dear Kitten" branded Web series. The digital publisher and pet food brand have teamed up to create a 60-second…

January 22, 2015, 10:00 AM EST

House Beautiful Names New Editor in Chief Sophie Donelson recently consulted with e-commerce, lifestyle brands

Hearst Magazines has finally found a replacement for House Beautiful editor in chief Newell Turner, who announced plans to step down more than two years ago when he was made…

January 20, 2015, 12:36 PM EST

Ev Williams: Why I Don't Care if Instagram Has More Users Than Twitter One metric doesn't tell the whole story

This article first appeared, in a slightly different form, at Medium.com.   I was recently quoted as saying "I don't give a shit" if Instagram has more users than Twitter. If you read…

January 19, 2015, 8:57 AM EST

Eric Garner and Michael Brown Join MLK as Civil Rights Martyrs on New Yorker's Cover 'Dream of Reconciliation' also includes slain officer Wenjian Liu

Over the past year, race relations in America have been more volatile than at almost any time since the 1960s, a fact The New Yorker's cover next week will highlight…

January 16, 2015, 4:38 PM EST

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