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Condé Nast Entertainment Touts Its Millennial-Friendly Programming at NewFronts

Going after a younger audience

If Condé Nast Entertainment's first two NewFronts presentations were all about reinforcing the upscale quality of its content, the company's third go-round, which took place this afternoon in New York,…

Maker Studios Wants to Make a Little Something for Everyone

Disney-owned multi-channel network asks, 'Who are you?'

Last year, Maker Studios asked attendees at its Digital Content NewFronts presentation to learn what "I am Maker" means. In 2015, it's turning the tables and asking brands, agencies and…

BuzzFeed's New Revenue Chief Says There Are 3 Reasons People Share Its Videos

Lee Brown on measuring and monetizing the video boom

Specs Who Lee Brown Current gig Chief revenue officer, BuzzFeed Previous gig Global head of brand partnerships, Tumblr Age 42 BuzzFeed reportedly made over $100 million in revenue in 2014. How will you sustain that?  Video…

Why BuzzFeed Is So Good at Finding Millennials Online

NewFronts presentation is data-driven, not star-studded

Instead of rolling out celebrities or playing up new series at its NewFronts presentation Monday, BuzzFeed highlighted what it does best—finding millennials online. CEO Jonah Peretti explained that the publication…

The New York Times Spotlights Virtual Reality Video at NewFronts

Taking video to a new level with 'the next frontier of visual storytelling'

If The New York Times' first-ever NewFronts presentation last year was about convincing buyers that the Gray Lady was serious about video, this year's was all about taking that video…

Defy Media Skewers NewFronts In the Most Loving Way Possible

Gives it the Honest Trailers treatment

Defy Media's Honest Trailers, which skewers new movies, is turning its brutally frank eye toward the Digital Content NewFronts, where, over the next two weeks, more than 30 media companies…

Vice Returns to Its Action Sports Roots

In Off Day series, athletes explore the stories behind extreme activities

Vice Sports is returning to its extreme sports roots with the appropriately-titled new section Action. "The Action section within Vice Sports encompasses everything we've traditionally done: climbing, surf, snow, cycling, really…

Why Derek Jeter Traded Pinstripes for Publishing With The Players' Tribune

'It's not built for me. It's built for the athletes'

Derek Jeter hung up his glove last September, ending a legendary 20-season baseball career with the Yankees. He's since embarked on a new path: publisher of The Players' Tribune, a…

Toyota Test Drives Forbes' New Sponsored Content Platform

Pulse gives brands a 'high-touch' experience

In November 2010, Forbes.com launched BrandVoice at a time when the concept of native advertising wasn't well known. Five years later, the site is rolling out a new sponsored content…

Teen Vogue Debuts Condé Nast's First Sponsored Cover Ad

Subscriber copies of the May issue will feature Tresemmé on false cover

Kylie Jenner has been the subject of plenty of online buzz this week for landing her first solo Teen Vogue cover, but it won't be the reality star's face subscribers…

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