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Barton F. Graf Has a Clever Idea for Getting More Men to Become Mentors Excuse them from jury duty, and soon you'll need fewer juries

Esquire recently asked three ad agencies to help with its male mentoring initiative. Today, Barton F. Graf 9000 unveiled its campaign: a political initiative to establish mentorship of children as…

October 22, 2014, 1:39 PM EDT

Naomi Campbell Loses Her Arms on the Cover of W's October Issue But who needs them with a face like that?

W magazine has just released five different covers for its October issue, each featuring a woman dubbed one of "The New Royals" by the oversize fashion glossy. You'll find Kristen Wiig…

September 17, 2014, 7:45 PM EDT

Comic Icon Archie Will Die Taking a Bullet for a Gay Politician Small-town everyman becomes a media martyr

Archie Andrews, the iconic American comic book character introduced 73 years ago, will die this month when he takes a bullet meant for an openly gay U.S. Senator who supports…

July 15, 2014, 9:39 AM EDT

Womensforum.com and Sweet 'N Low Unite for Diet Tip Campaign Informational videos appeal most to female viewers

After 18 years in business, Womensforum.com knows the likes and dislikes of its 39 million-strong global audience. And it's employing one common issue that it understands many women struggle with—staying…

May 20, 2014, 5:07 PM EDT

Florida Newspaper's Front Page Is Practically Throbbing With 2-Hour Erection Ad No unsatisfied readers, publisher says

It can get really, really hard to turn away ad dollars in the newspaper industry, but here's a case where the raging desire for revenue is practically erupting across the…

May 7, 2014, 3:45 PM EDT

Magazine Puts Half of Its New Issue in a Time Capsule and Will Open It in 2024 You'll get to see Part 2 in 10 years

Dodo magazine might only be on its second issue, but it's got big plans for the future. In fact, one idea directly involves the future. The magazine is putting together a…

May 1, 2014, 11:43 AM EDT

NatGeo Kids Creates Cover So Small, 2,000 Could Fit on a Grain of Salt IBM partnership yields Guinness world record

I know it can seem like the magazine business is shrinking, but this is ridiculous. According to the folks at Guinness World Records, National Geographic Kids just created the world's smallest…

April 30, 2014, 9:38 AM EDT

Yahoo Teams With comScore to Provide Real-Time Metrics For video, display and mobile ads

Marketers will be able to use comScore vCE metrics to see how their campaigns are faring across Yahoo's ad networks, the companies revealed Monday at Yahoo's NewFronts event in New…

April 28, 2014, 10:30 PM EDT

Yahoo to Livestream Daily Concert Company expands commitment to original Web programming

Make room in your TV-watching schedule for Yahoo: The company emphasized its commitment to digital video with new live and original programming and an expansion of its digital magazines at…

April 28, 2014, 9:52 PM EDT

BuzzFeed Shares the Secret to Its Video Success Get on mobile or leave the space

It's hard to believe that BuzzFeed wasn't even a player in the video space until late 2012, considering that the burgeoning digital publisher has already racked up a little shy…

April 28, 2014, 5:33 PM EDT

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