The Press

Meet the Press Strikes Second-Screen Sponsorship With Shell on Zeebox App will offer exclusive content By David Taintor

This summer, Meet the Press viewers using the second-screen app Zeebox will be presented with exclusive content sponsored by Shell, including photos from the Sunday talk show and surveys centered…

June 4, 2013, 6:00 AM EDT

Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cellphone Draftfcb basks in the sun By David Gianatasio

A print ad that uses solar power to charge cellphones? At long last, mankind's prayers have been answered! Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes…

May 30, 2013, 12:22 PM EDT

Dove Magazine Ad Uses Carbon Paper to Show How Abusive Words Don't Fade Building children's self-esteem By David Gianatasio

The Dove Self Esteem Project and agency Torke+CC in Lisbon, Portugal, placed an ad (and a pen) in a parenting magazine and asked adults to write down the worst thing…

May 7, 2013, 11:07 AM EDT

Microsoft Ad Turns Forbes Print Magazines Into T-Mobile WiFi Hotspots 2-3 hours of free connectivity By David Kiefaber

Microsoft stuffed a functional WiFi router into a limited number of the most recent issue of Forbes, perhaps inspired by Entertainment Weekly's use of tiny LCD screens in one of…

April 30, 2013, 9:54 AM EDT

Incredible Cover of Boston Magazine Made of Shoes Worn in the Marathon Another great design born of tragedy By Tim Nudd

The stunning May cover of Boston magazine features a photo of shoes worn in this year's Boston Marathon, arranged in a heart shape. "We will finish the race," says the…

April 25, 2013, 12:00 PM EDT

The New York Times Defends Putting Ad With Bloodied Man Next to Bombing Coverage Too soon? By Tim Nudd

The New York Times took some heat from readers on Monday for allowing an online ad showing a bloodied man lying on the ground to appear next to coverage of…

April 24, 2013, 12:55 PM EDT

Chicago Tribune Buys Pizza for Boston Globe After Last Week's Hell Week Gesture of thanks for 'tenacious coverage' By Tim Nudd

The Chicago Tribune really, really loves Boston. Following the moral support it showed last week in the wake of the bombings at the marathon (via an impressive stunt on the…

April 22, 2013, 1:37 PM EDT

Chicago Tribune Honors Boston With Amazing Tribute From One Great Sports Town to Another We're all Boston fans now By Tim Nudd

Here's a pretty incredible piece of editorial from the front page of the sports section in Tuesday's Chicago Tribune—a tribute to Boston following Monday's bombings that turns all Chicago sports…

April 16, 2013, 11:43 AM EDT

Wedding Magazine Flip-Flops on Photographer's Ad Showing Gay Couple Change of heart, and apology, after protest By David Kiefaber

Wedding photographer Anne Almasy probably didn't think buying her first print ad in a magazine would be such an emotional roller coaster. Weddings Unveiled initially rejected her ad because it…

February 19, 2013, 11:33 AM EST

Lexus Hides Swimsuit Models in Interactive 'Sports Illustrated' Ad Scan a code, and they come to life By Tim Nudd

Automakers seem to love the Sports Illustrated swimsuit issue—probably because women wearing little clothing have been a staple of auto ads for generations. Last year we saw Ford sneak a…

February 12, 2013, 3:14 PM EST

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