McCann Erickson Wins Cigna Account

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By Patrick Coffee Comment

Today we can confirm that McCann Erickson won the Cigna account this week. As AdWeek noted back in March, the finalists in the extended review were McCann, Grey and DDB.

Hill Holiday led the account since early 2011; here’s the spot you might remember.

The company spent $25 million on that campaign in order to promote “a segment that is set to expand substantially under the health-overhaul law”, and its spend looks to exceed that number for 2014.