Carnival announced today that it is “the national cruise line advertiser of NBC’s telecast of the Sochi 2014 Olympic Winter Games,” with their new Olympic campaign from Arnold Worldwide.
Arnold’s campaign for Carnival launches today with the 30 second television spot, “Bobslide Champs,” which “will air on NBC, CNBC, MSNBC, NBC Sports Network and USA Network throughout the duration of the Sochi 2014 Olympic Winter Games,” and also in select cinemas across the country. The spot features a sports announcer narrating while a group of four children race down a Carnival waterslide as if they are a bobsled team. “That was a run for the ages!” he exclaims as the crew crosses the finish line. “Bobslide Champs” is expected to increase the need for Carnival employees to shout “One at a time on the slide, please!” by at least 500 percent.
The campaign is timed to coincide with “what is known as ‘wave season’ – a key window for generating cruise reservations,” which, luckily for Carnival, also comes during the Olympics this year. In addition to the television campaign, the campaign also includes “a series of contests, videos and posts on the line’s highly trafficked social channels.” Stick around for credits and the extended, 60 second version of “Bobslide Champs” after the jump.
Carnival’s Olympics TV spot “Bobslide”
Executive Creative Directors: Pete Johnson and Wade Devers
Group Creative Director: Erik Enberg
Creative Director: Rob Kottkamp
ACD/Art Director: Erek Vinluan
Copywriter: Sam Gutglass
Producer: Spring Clinton Smith
Assistant Producer: Tia Demelis
Business Affairs: Jen Wrentmore
Marketing Producers: Don Lane, Cass Taylor, and Hillary Williams
Production Company: Reset
Production Company Executive Producer: Jeff McDougal
Production Company Line Producer: Suzie Tedesco
Cinematographer: Justin Brown
Editorial Company: Cosmo Street
Editor: Tom Scherma
Assistant Editor: Mark Potter
Sound Design: Machine Head
Sound Mix: Sound Lounge
Music: Chariots of Fire – Vangelis