Sinclair Names Rocky Wagonhurst GM of Milwaukee CW Station

By Kevin Eck 

Rocky Wagonhurst has been named vice president and general manager of CW affiliate WVTV in Milwaukee.

Wagonhurst comes from WJZ in Baltimore, where he was the director of local, regional and national sales.

“Rocky is an accomplished leader with a strong background in developing effective sales strategies and driving revenue growth,” said Rob Weisbord, Sinclair’s chief operating pfficer, and president of local media. “We are excited to have him at the helm of WVTV in Milwaukee.”


Before joining WJZ, Wagonhurst held several leadership positions including director of sales at Comcast Spotlight and general sales Manager at WUTB in Baltimore. Earlier in his career he held sales positions at Harrington, Righter & Parsons, Blair, KDVR in Denver; and KOVR in Sacramento.

“I am thrilled for the opportunity to join Sinclair Broadcast Group and look forward to leading the WVTV team in a great community like Milwaukee,” said Wagonhurst.

He is also the founder, along with his wife Marianne, of the Claire Marie Foundation, a non-profit organization in memory of his daughter, dedicated to fighting against adolescent and young adult melanoma through awareness, education, and prevention.