Scripps Station Leads Social in Phoenix

By Kevin Eck 

Scripps-owned Phoenix ABC affiliate KNXV was the social leader for the market according to data from Share Rocket.

KNXV had a 34 Share compared to its closest competitor, Fox-owned KSAZ, which had a 23. Share Rocket points out the KSAZ total social audience is 300,000 larger than KNXV’s.

TEGNA’s NBC affiliate KPNX also has a 23 Share, but trails KSAZ by about half a point (23.33 Share to 22.87 Share).

KSAZ morning anchor Andrea Robinson was tops in individuals with a 0.53 Share. The next eight spots were separated by a 0.09 Share.

30day phx groups (2) copy

30day phx individuals (1) copy