Cincinnati Station Sees Bump in Digital Traffic After Gorilla Killing

By Kevin Eck 

WLWT is the NBC affiliate in the city where the 450 pound 17-year-old Western Lowland Gorilla named Harambe was killed after he came in contact with a little boy who had fallen into his enclosure.

The Hearst-owned Cincinnati station broke records on its digital platforms after the story broke, according to TVNewsCheck.

Zoo personnel eventually shot and killed Harambe after he was seen dragging the boy through water and out of sight at one point.

“According to the most recent monthly ratings from comScore, WLWT’s combined digital platforms have the most users of any Cincinnati TV or radio station,” writes TVNewscheck’s Paul Greeley.

According to Google Analytics, WLWT’s digital platforms,, WLWT Mobile and the WLWT App, generated 10.9 million page views in the two-day span, with Sunday ranking No. 1 all-time with 5.78 million page views, followed by Monday at No. 2 with 5.16 million views.

On Sunday, WLWT’s Facebook page reached more than 1.1 million people.