Good Morning America averaged the most viewers on morning TV this past week, while Today attracted the most adults 25-54.
However, broadcast’s morning shows—GMA, Today and CBS Mornings—continue to lose linear TV viewers on an annual basis.
According to live-plus-same-day data from Nielsen for the week of April 18, GMA averaged 3.28 million total viewers. That represents a less than -1% decline from the previous week (April 11), and a -2% from the year-ago week (April 19, 2021).
GMA outperformed its NBC rival by 264,000 total viewers, a +428% increase from the year-ago week, when it beat Today by just 50,000 viewers.
GMA averaged 735,000 viewers from the demo this past week, second-most on morning TV, +1% from what the show averaged the prior week—but -12% vs. the year-ago week.
Over on NBC, Today show remained No. 1 in the mornings among adults 25-54, averaging 832,000 this past week. That’s a solid +9% from what the show averaged in the demo the prior week, but -8% from what it averaged during the year-ago week. Today has now finished No. 1 in the mornings among adults 25-54 for 341 out of the last 348 weeks. The NBC morning show also averaged 3.01 million total viewers for the week, which is +4% from the previous week, but -8% from the year-ago week.
CBS Mornings averaged 2.53 million total viewers for the week of April 18, up more than +1% from the prior week, but -9% from the year-ago week. CBS Mornings also averaged 517,000 adults 25-54, which is -1% from the prior week, and -12% from the year-ago week.
NOTE: On Thursday, April 21, Good Morning America was retitled to “GMA-ABC” due to live coverage of Pres. Biden’s remarks on military aid for Ukraine. The retitled telecast is excluded from the weekly and season averages. ABC’s weekly averages are based on just four days (Monday-Wednesday and Friday), while Today and CBS Mornings rated all five days.
Nielsen live-plus-same-day impressions for the week of April 18, 2022:
|• Total Viewers:||3,278,000||3,014,000||2,532,000|