Good Morning America averaged the most viewers on morning TV this past week, while Today attracted the most adults 25-54.
According to live-plus-same-day data from Nielsen for the week of April 11, GMA averaged 3.28 million total viewers. That represents a -1% decline from the previous week (April 4), and it’s only -6,000 viewers (less than -1%) vs. what the show averaged during the year-ago week (April 12, ’21).
The morning shows continue to have issues hauling in adults 25-54. GMA averaged only 731,000 viewers from the demo this past week. That’s -4% from what the show averaged the prior week—and -14% vs. the year-ago week.
Over on NBC, Today show remained No. 1 in the mornings among adults 25-54, averaging 764,000 this past week. That’s also -4% from what the show averaged in the demo the prior week, but -17% from what it averaged during the year-ago week. Despite these losses, Today has now finished No. 1 in the mornings among adults 25-54 for 340 out of the last 347 weeks. The NBC morning show also averaged 2.905 million total viewers for the week, which is -1% from the previous week and -8% from the year-ago week.
CBS Mornings, unlike its competition, actually gained total viewers from the prior week (+2%). However, its 2.525 million total viewer average is -8% from the year-ago week. CBS Mornings also averaged 524,000 adults 25-54, which is -1% from the prior week, and -9% from the year-ago week.
Nielsen live-plus-same-day impressions for the week of April 11, 2022:
|• Total Viewers:||3,283,000||2,905,000||2,525,000|
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54. Live + SD Current Week (w/o 4/11/22), Previous Week (w/o 4/4/21) and Year-Ago Week (w/o 4/12/21). Most Current: 2021 -2022 Season (9/20/21 – 4/17/22) and 2020 -2021 Season (9/21/20 – 4/18/21). Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.