On Monday, Telemundo launched an election-year multiplatform news and civic engagement initiative, titled Decisión 2024, across its network, local stations, digital platforms and national and local partners.
Decisión 2024 will feature expanded election news and campaign coverage, in-depth national and local Latino voter polls and town halls. It will also include candidate debates, voter registration drives, live journalism events, fact-checking tools and other resources to inform and engage Hispanic audiences.
According to Telemundo, around 36.2 million Latinos will be eligible to vote in November 2024, up from 32.2 million in 2020, with the Latino demographic being the second-largest voting cohort.
“Decisión 2024 is a clear manifestation of our commitment to engage U.S. Hispanics in the upcoming election,” Luis Fernandez, chairman of NBCUniversal Telemundo Enterprises, said in a statement. “By leveraging all areas of our company working closely with Noticias Telemundo, we plan to inform and motivate all eligible Latinos to participate in this important civic duty. Latinos have the ability to influence the outcome of this election and with Decisión 2024, we want to make sure they have all the information and resources they need to be active participants in this consequential electoral process.”
The Decisión 2024 initiative includes:
- Special upcoming elections and political coverage
- Expanded multiplatform national and local news coverage
- This includes launching a new FAST streaming channel called Noticias Telemundo Ahora in May. The channel will be available on NoticiasTelemundo.com, the Telemundo app, the Noticias Telemundo app and Xumo Play, with additional platforms rolling out throughout the year.
- Telemundo national and local polls
- In partnership with Axios and Telemundo’s local stations, Noticias Telemundo will publish a series of national and local polls focused on the Latino electorate throughout the year.
- Live journalism events
- Noticias Telemundo will co-host multiple live journalism events analyzing the Latino vote throughout the year.
- Fact-checking tools
- Noticias Telemundo is doubling down on tools and resources to help Spanish-language voters navigate disinformation during this year’s election with T-Verifica, fact-checking WhatsApp tipline and MeidaWise en Español.
- Voter resources
- The NBC News/Telemundo interactive tool Planifica tu voto will provide voters with critical information leading up to the 2024 presidential election.
- Civic engagement
- Telemundo will provide community-focused, civic engagement activations, including voter registration initiatives; monthly voter education phone banks; town halls; and community activations.