Nick Ascheim Takes Over NBC News/MSNBC Digital; Julian March, Richard Wolffe to Depart

By Chris Ariens 

In his first few months on the job, NBC News group chief Andy Lack has tackled the news division as well as MSNBC. He’s now on to remaking digital news operations. TVNewser has learned Nick Ascheim is joining as svp of digital for both NBC News and MSNBC, starting Nov. 16.

Ascheim, who will report to Lack, joins from BBC Worldwide America, where he is svp of consumer digital. He will also oversee NBC’s partnerships with BuzzFeed and Vox.

Julian March and Richard Wolffe, who had overseen digital for NBC News and MSNBC, respectively, will be leaving the company.


March, who joined MSNBC in 2014, was recruited by NBC News president Deborah Turness. The two worked together at ITN.

Wolffe has been with MSNBC, in some capacity, since the early 2000s during his time as a Newsweek reporter. In 2012, Wolffe joined fulltime as he was named executive editor of He oversaw the relaunch of the site in 2013 which followed the split of the 16-year relationship between Microsoft and NBC.

As for Ascheim, prior to joining BBC he was in digital leadership roles at the AP and the New York Times. He was also part of the launch team of Ascheim started his career at ABC News as a field producer.