As was the case with their sibling shows in the evenings, ABC and NBC split the mornings during the week of June 17.
ABC’s Good Morning America was the most-watched morning show of the week, delivering +156,000 more total viewers than NBC, its second-largest advantage since the week of Feb. 25.
Season to date, GMA is the No. 1 morning newscast in total viewers for the 7th straight year after finishing as the No. 1 morning newscast for the last 6 seasons. However, similar to its NBC and CBS competition, the morning show continues to lose viewers relative to recent years, as an increasing number of Americans seem to be turning to digital sources for their morning news fix.
NBC’s Today show maintains its stranglehold on the No. 1 ranking among adults 25-54, the key demo for news advertisers. The win marks 182 consecutive weeks at No. 1 in the demo. The NBC morning show was also No. 1 in total viewers last Tuesday.
CBS This Morning stumbled last week, delivering its smallest average audience since the May re-vamp. The program was also down double digits vs. last year in the key measurements.
Compared to the same week last year, ABC was -4% in total viewers, NBC was -4% in total viewers, while CBS was -9%. In the A25-54 demo, ABC was -10%, NBC was -11% and CBS -17% vs. the comparable week last year.
Full Q2 2019 morning show ratings are scheduled to be released by Nielsen one week from today.
Numbers for the week of June 17, 2019:
|• Total Viewers:||3,755,000||3,599,000||2,704,000|
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 Live + SD, 2018-19 Current Week (w/o 6/17/19), and Year-Ago Week (w/o 6/18/18). Season to date: Most Current: 2018 -2019 Season (9/24/18 – 6/23/19) and 2017-2018 Season (9/25/18 – 6/24/18). Averages based on regular telecasts.