Once again, there was a split decision in the morning show weekly ratings race.
ABC’s Good Morning America finished No. 1 in total viewers for the week of June 18. Season to date, GMA is No. 1 in total viewers, leading Today by +53,000 (4.247 million vs. 4.194 million), taking the top spot at this point of the season for the sixth year in a row. But compared to the same week last year (which was the final week of Q2 2017), GMA was -4 percent in total viewers and -6 percent among adults 25-54.
NBC’s Today topped the morning show charts among younger news consumers this past week, including the coveted A25-54 demo for the 130th consecutive week (the show’s best streak in almost six years) and for 146 of the last 147 weeks. Yet Today was -5 percent in total viewers and -10 percent in the aforementioned demo versus the same week in 2017.
CBS This Morning continues to struggle in the ratings, finishing third, -12 percent in total viewers and -7 percent in the news demo relative to the same week last year.
Full Q2 2018 morning show ratings are scheduled to be released one week from today.
The averages for the week of June 18, 2018:
- Total Viewers: ABC: 3.926M / NBC: 3.734M / CBS: 2.961M
- A25-54 viewers: ABC: 1.137M / NBC: 1.246M / CBS: 763K