Morning Show Ratings: Week of June 10

By A.J. Katz 

There was a split decision in the morning show ratings race, with Good Morning America holding strong as the most-watched morning show. NBC’s Today remained No. 1 in the key A25-54 demo.

GMA earned a big win among total viewers, beating Today by +228,000, the morning show’s largest advantage in nearly one year. GMA ranked No. 1 on Friday (6/14/19) in all relevant categories, leading Today in total viewers (+579,000) and adults 25-54 (+54,000).

Season to date, GMA is the No. 1 morning newscast in total viewers for the 7th straight year after finishing as the No. 1 morning newscast for the last 6 seasons.


Despite having to go up against the heavily-hyped George Stephanopoulos-President Donald Trump interviews, and overnight carryover from the NBA Finals, Today show topped GMA in the key A25-54 demo for the 181st consecutive week, and has now done so for 197 of the last 198 weeks.

CBS This Morning, on the other hand, had its lowest-rated week since re-launch among total viewers and adults 25-54.

Versus the comparable week in 2018, ABC was flat in total viewers, NBC was -2% , while CBS was -4%. In the A25-54 demo, ABC was -4%, NBC -8% and CBS -11% vs. the comparable week last year.

Numbers for the week of June 10 2019:

• Total Viewers: 3,874,000 3,646,000 2,843,000
• A25-54: 1,068,000 1,142,000 669,000




Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 Live + SD, 2018-19 Current Week (w/o 6/10/19), Previous Week (w/o 6/3/19) and Year-Ago Week (w/o 6/11/18).  Season to date: Most Current: 2018 -2019 Season (9/24/18 – 6/16/19) and 2017-2018 Season (9/25/18 – 6/17/18).  Averages based on regular telecasts.